Director of Sales Enablement

Location: Greeley, CO
Department: Sales / Commercial
Reports To: Senior Leadership (Cross‑Functional)

Purpose & Scope

Pilgrim’s is seeking a strategic and operational Director of Sales Enablement to elevate sales performance across retail, foodservice, and distribution channels. This role will design and execute the enablement strategy, drive cross‑functional alignment, optimize sales tools and processes, and ensure our salesforce is equipped to grow customer relationships and deliver business results.

Successful Candidate:

1)      Leadership & Influence

a)      Represents the company culture.

b)      Builds meaningful relationships with senior leaders and sales teams.

c)      Drives change and navigates a complex organization with confidence and humility.

2)      Strategic Thinking & Problem Solving

a)      Identifies growth opportunities, simplifies complexity, and develops scalable solutions.

b)      Uses data to inform decisions and optimize performance.

3)      Execution & Ownership

a)      Operates with discipline, structure, and a strong bias for action.

b)      Balances long‑term strategy with day‑to‑day support needs.

4)      Communication & Collaboration

a)      Adapts communication to different audiences.

b)      Coordinates effectively across marketing, revenue management, operations, category, and product.

Key Responsibilities:

Sales Strategy & Go‑to‑Market Alignment

• Partner with commercial and cross‑functional leaders to clarify priorities and define sales objectives.
• Deploy sales tactics and GTM programs that support business goals and reduce execution friction.
• Track business performance, diagnose gaps, and adjust enablement strategies accordingly.

Performance Management & Sales Operations

• Define KPIs tailored to each GTM structure.
• Provide reporting and insights on sales opportunities and pipeline health.
• Support sales teams with performance root‑cause analysis and best‑practice development.
• Ensure clear ROI on enablement programs and tools.

Sales Tools, Processes & Technology

• Optimize CRM use and adoption (Salesforce preferred).
• Streamline sales processes by channel and customer type.
• Collaborate with marketing and product teams to develop sales materials, market insights, and competitive intelligence resources.

Cross‑Functional Leadership

• Drive alignment on promotions, product launches, incentive structures, and customer messaging.
• Lead initiatives that accelerate sales cycles and improve operational efficiency.

Training, Onboarding & Development

• Build onboarding and continuous development programs for new and existing sales team members.
• Create playbooks, training modules, and ongoing learning pathways to enhance sales capabilities.

Key Outcomes — First 12 Months

• Implement a unified sales enablement operating rhythm across channels.
• Develop and maintain core KPIs and reporting mechanisms, with routines to address performance.
• Implement and improve CRM adoption and pipeline visibility with clear workflows.
• Establish a scalable content and playbook framework for selling processes.
• Strengthen cross‑functional alignment with measurable impact on sales execution.
• Launch a standardized onboarding program for all sales roles.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 7+ years in sales enablement, sales operations, or sales leadership (CPG/food/agriculture preferred).
• Proven success driving enterprise‑level enablement initiatives.
• Strong communication, leadership, and analytical skills.
• CRM expertise (Salesforce preferred); strong Excel, PowerPoint, and organizational capability.

The applicant who fills this position will be eligible for the following compensation and benefits:

• Benefits: Vision, Medical, and Dental coverage begin after 60 days of employment;
• Paid Time Off: sick leave, vacation, and 6 company observed holidays;
• 401(k): company match begins after the first year of service and follows the company vesting schedule;
• Base salary range of $127,000 – $154,000;
• Incentive Pay: This position is eligible to participate in the Company’s annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program; and
• Career Development: Our company is dedicated to supporting professional growth by offering continuous learning opportunities and a focus on career growth through various learning and development programs.

For individuals assigned and/or hired to work in states where it is required by law to include a reasonable estimate of the compensation for any given position, compensation ranges are specific to those states and takes into account various factors that are considered in making compensation decisions, including but not limited to a candidate’s relevant experience, qualifications, skills, competencies, and proficiencies for the role.

This position does not have an application deadline. We will continue to recruit until the position has been filled.

The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct drug, alcohol, and background checks for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.

About us: Pilgrim’s is the second largest chicken producer in the world, with operations in the U.S., Puerto Rico, Mexico and the U.K. Pilgrim’s processes, prepares, packages and delivers fresh, further-processed and value-added poultry products for sale to customers in more than 100 countries, employs more than 50,000 people and contracts with more than 5,200 family farmers. Pilgrim’s is headquartered in beautiful Greeley, Colorado, at the JBS USA corporate office where our 1,200 employees enjoy more than 300 days of sunshine a year.

Our mission: To be the best in all that we do, completely focused on our business, ensuring the best products and services to our customers, a relationship of trust with our suppliers, profitability for our shareholders and the opportunity of a better future for all of our team members.

Our core values are: Availability, Determination, Discipline, Humility, Ownership, Simplicity, Sincerity

EOE, including disability/vets

Unsolicited Assistance: JBS and its companies do not accept unsolicited assistance from any recruitment vendors for any of our open jobs. All resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee at JBS and its companies or via the applicant tracking system, in any form without a valid written request and search agreement previously approved by HR, will be solely owned by JBS and its companies. No fees will be paid should the candidate be hired by JBS and its companies because of an unsolicited referral.