Trade Host and Wine Educator – Santa Barbara

Hospitality Santa Maria, California Los Olivos, California


Position at Jackson Family Wines



Under the direction of the Senior Estate Manager, the Hospitality Coordinator is responsible for hosting VIPs and trade while maintaining individual winery and brand standards. These events range from intimate tastings for two, tours with winemakers, harvest activities, to dinners for 30+.  This role is a flexible position that works with multiple departments and vendors to present successful experiences that leave a lasting impression on our buyers.



  • Own master calendar of hospitality (trade) visits, including house stays, through reserve interactive and current process flow
  • Execute trade visits including scheduling, set-up, hosting, and clean-up at all JFW properties within Santa Barbara County
  • Own local wine event participation and curation of brand events, execution, and staffing for all brands.  Track event detail and ROI to evaluate future participation.
  • Manage guest house including bookings, both DTC and trade, appearances, stocking, scheduling cleaner, and experiences
  • Maintain our current a Sip&Savor Central Coast visitor playbook for self-guided buyer trip
  • Develop buyer experiences in Santa Barbara proper that represents our brands for buyer visits with tight schedules unable to make it to North County
  • Receive proper wine training to confidently host all levels of guests
  • Work with hospitality requestors to craft customized experience, keep forms up to date, and teams informed
  • Work with SBC Ambassador to develop and maintain hospitality materials including sample pricing sheets, experience descriptions, preferred vendors list – making experiences more turn-key ready
  • Manage, maintain, and track trade request feedback loop (pre-visit details, re-cap of visit, visit ROI follow up)
  • Work with DTC to train and maintain tasting room team on trade visit best practices to keep experience standards high
  • Maintain look, tone, and feel of trade experience at each property to meet each brand’s standards
  • Manage bill back process for all trade visits through Reserve Interactive
  • Business Development. Developing relationships through outreach to potential groups/businesses for exclusive experiences
  • Other duties as assigned





  • Buyer dinners at Greg Brewer’s Montecito/Malibu Homes
  • Customized winery and vineyard experiences for buyer VIP groups of 15+ people
  • Nielson events with Central Coast buyers
  • Incentive trips of 8-16 people including 3 days of activities and excursions
  • VIP buyers private tastings of 2-8 people
  • Overnight Foxen house bookings –
  • Customized Central Coast itinerary requests –
  • Local wine events
  • Individual Brand Events for Brewer-Clifton and Cambria