Paid Search Associate - Ziff Davis

Marketing Austin, Texas


Description

Position at Offers.com

ABOUT US

Ziff Media Group, a subsidiary of j2 Global, Inc., is a leading global digital-media company operating in four core verticals: Technology, Gaming, Healthcare and Shopping. Its brands – PCMag, Geek, IGN, Everyday Health, AskMen, Offers.com, TechBargains and BlackFriday.com – produce and distribute premium content across multiple platforms and devices. Ziff Media Group delivers advertising, performance marketing, data services and licensing solutions to thousands of clients worldwide. Ziff Media Group publishes in 25 languages and successfully partners with local publishing operators across 114 countries. 

DESCRIPTION

Ziff Media Group is seeking a passionate, results-oriented individual to join a seasoned paid search team to develop and manage performance-driven paid search campaigns across multiple verticals and brands. This position requires 1-2 years of paid search marketing experience, an inquisitive and detail-oriented nature, excellent analytical skills and the ability to identify patterns, develop insights and take action.


RESPONSIBILITIES

Manage Keyword-Level Paid Search Campaigns

  • Manage and grow ROI-positive paid search advertising campaigns across multiple interest verticals
  • Perform keyword research using internal and external data
  • Write strong ad copy, test and iterate to improve performance
  • Develop strategies for maximizing performance across a portfolio of campaigns

 Analyze and Make Decisions Based on Data

  • Leverage data and creativity to identify opportunities for campaign optimization
  • Model, forecast and achieve monthly revenue targets and goals
  • Deliver proactive reporting, analysis and actionable insights to the team and management
  • Conduct testing and analysis to identify opportunities and develop strategies for maximizing campaign performance

 Improve Efficiency and Grow Our Business

  • Partner with internal teams to help improve user website experience, increase conversion rates and develop and grow external relationships
  • Assist with improving the proprietary reports and tools we use to manage our business

Test Other Advertising Platforms

  • Conduct other online marketing initiatives, such as display and social media ads, to increase both performance marketing volume and brand awareness
  • Test and improve performance creatively and systematically based on short term and long term goals and objectives


REQUIREMENTS

  • 1-2 years of full-time experience in paid search marketing required
  • Experience managing enterprise-level campaigns (preferred)
  • Understanding of paid search best practices and strategy in the context of performance marketing
  • Exceptional attention to detail
  • Enjoys making rapid decisions based on analysis of data
  • Excellent written and verbal communication skills
  • Eagerness to meet and exceed objectives and take initiative to solve problems
  • Ability to work in a results-oriented and fast-paced environment, both as part of a team and individually
  • Excellent organizational skills with ability to handle multiple projects simultaneously while meeting deadlines
  • Strong Microsoft Excel proficiency, including formulas, functions and pivot tables
  • In-depth knowledge of Google AdWords and Bing Ads interfaces and best practices
  • Working knowledge of major display advertising networks and best practices (a plus)
  • Working knowledge of Kenshoo, Marin and/or other SEM management systems (a plus)

https://www.linkedin.com/company/offers-com/about/

#ZiffMediaGroup