Programmatic Trader - Everyday Health

Advertising New York, New York


Position at Everyday Health

The Programmatic Trader’s primary function is to ensure successful delivery and performance of audience extension campaigns and to maximize advertiser satisfaction by preparing ongoing reporting & insights. The right candidate will be a motivated individual who is comfortable analyzing data to make decisions and working with members across multiple teams in the organization to deliver the best results to clients.

Primary Responsibilities:

  • Accountable for post-sale execution of programmatic campaigns across Display, Video, Mobile and Social media formats.
  • Optimize targeting & creative strategies to ensure campaigns pace to deliver in full and meet campaign objectives.
  • Track and report on 1st and 3rd party delivery and performance metrics for all campaigns.
  • Responsible for initial campaign setup and targeting & QA for creative & pixels.
  • Brainstorm ways to constantly improve audience segmentation strategy and supply strategy to gain a competitive advantage and maximize reach and scale. Work closely with Behavioral Insights team to improve data segment optimization.
  • Troubleshoot and resolve discrepancies and other campaign related issues by closely monitoring activity & trends using daily reporting.
  • Partner with Client Services team to present upsell opportunities & strategies to grow top line advertiser revenue.
  • Present historical insights pre-sale to assist Account Management with RFP’s.
  • Maintain full understanding of platform functionality and constantly provide insight and feedback to Product Management team and platform partners to improve capabilities and offerings.

Qualifications & Experience:

  • 1+ years experience in Digital Media, background in programmatic a plus.
  • Bachelor’s Degree required.
  • Passionate about data, problem-solving and deriving innovative solutions from complex business problems.
  • High proficiency in Excel and PowerPoint. Pivot tables & VLOOKUP experience required.
  • Familiarity with digital media/programmatic ecosystem a plus (DSPs, ad servers, viewability, etc.)
  • Excellent written and verbal communication skills. Able to use data to tell a story.
  • A self-starter who is able to work in a fast-paced/team environment.