Account Manager - IGN

Sales Los Angeles, California


Description

Position at IGN

Account Manager

IGN

Office:​ LA

Salary: ​DOE

 

Reporting to the Account Director, this role is responsible for the day-to-day management of IGN’s world-class client marketing campaigns and is the main point of contact for the client as well as internal stakeholders including sales, video production, design and project management. Account Managers are involved in campaigns at the point a brief is received and will work with the pitch team to understand what the campaign consists of and why it’s being proposed so that they can carry that understanding through to the post-sale portion and advise the activation teams on what’s expected from the activity while also taking ownership for the smooth running and delivery of the campaign. 

 

The account management team sits within the wider global creative solutions team which has offices in LA, New York, San Francisco, London and Sydney and is responsible for conceptualising and delivering custom campaigns for IGN’s advertisers. Custom campaigns can include any combination of bespoke ad design, branded content, content sponsorship, events and product launches that run across multiple platforms including IGN.com as well as its social profiles such as Twitter, Snapchat, Instagram, TikTok and Facebook. The successful candidate will be able to demonstrate they have been responsible for working cross-departmentally to bring projects to life and have a great client-facing manner.

 

IGN’s team is made up of all kinds of people that share a common love of games, TV, movies, comics, tech, and all things geeky. We strongly encourage people of every race, gender, sexual orientation, and background to apply.

 

You’ll be responsible for holistically managing the execution of our campaigns by:

 

    Working with sales and creative strategy teams at the briefing and pitch stage to help craft our response as well as gain a thorough understanding of what our proposal is and why we’re suggesting it

    Leading internal and external kick off calls and summarising pertinent information, requirements and expectations for those in attendance

    Collaborating with project managers, designers, video producers, ad ops, events and social media leads to ensure teams are equipped with everything necessary (e.g. information, assets etc) to fulfil on booked activity

    Being the primary point of contact for anyone involved in the campaign

    Communicating with clients and sales on the status and progress of their campaigns and updating on needs or status changes if necessary

    Managing production budgets in conjunction with project managers and producers

    Managing the overall campaign timeline and ensuring it is stuck to and alerting relevant stakeholders of any potential changes to it

    Once launched, ensuring campaigns are promoted appropriately and deliver on the expected goals/ KPIs

    Analysing and understanding the performance of campaigns and feeding that information both into the wider post-campaign analysis and the campaign ideation phase to advise on anticipated performance and best practice

    Providing excellent customer service to IGN’s clients and taking responsibility for a client experience that builds and fosters strong relationships as well as encourages repeat business

 

 

The successful candidate will be able to demonstrate:

    Passion for IGN, its content and its subject matter

    Proven experience working effectively with cross-functional teams (technical and non technical) and all levels of management (internally and externally)

    Great organisational skills

    Experience working, and leading communications, with clients

    An objective, collaborative and composed approach to problem solving

    BA/BS Degree in business, marketing, communications or other related field, or equivalent years of experience (see below bullet point)

    3+ years experience in digital media (media planning, account management, sales, and digital advertising a plus)

    Strong written and in person communication skills (Email, phone, in-person meetings)

    Strong understanding of advertising and content performance metrics

 

Nice to have, but not essential:

    Existing relationships with clients/brands and agency contacts in major industries such as gaming, entertainment, tech, CPG, retail etc

#IGN