Marketing Manager - Everyday Health

Marketing Denver, Colorado New York, New York


Description

Position at Health eCareers

About Health eCareers

Health eCareers helps healthcare providers make the most of their calling. With thousands of healthcare employers across the United States and a network of more than 60 exclusive association and community partners, Health eCareers supports qualified healthcare providers in finding opportunities with employers looking for top talent. Health eCareers also offers industry news and career advice targeted to your healthcare specialty, as well as the latest healthcare salary data. For employers, Health eCareers has innovative recruiting tools and services and healthcare hiring insights that you won't find anywhere else. To learn more, visit healthecareers.com.  Health eCareers is service of Everyday Health Professional.

The Opportunity
Health eCareers is looking for an experienced Marketing Manager to create and implement B2C marketing programs that drive user growth and user engagement.  This role is an integral part of our marketing team, responsible for managing multiple marketing channels, testing new strategies, tactics, and campaigns, and helping Health eCareers advance its position as the leading career resource for health care professionals.

Key Responsibilities 
  • Partner with the Director of Marketing on the development, management, and optimization of marketing campaigns across email, search, social, and display
  • Partner with the Product team on developing and implementing effective search engine optimization (SEO) strategies
  • Oversee paid social activities including strategy, budget, optimization as well as collaboration with the content team to align editorial and organic social efforts
  • Oversee email marketing strategy to optimize and grow lead generation and existing user engagement
  • Lead all marketing efforts that support our critically important association partners to drive new partner acquisition, user growth and user engagement
  • Collaborate with partnerships, product, sales, and other internal teams as needed in order to achieve key objectives
  • Evaluate marketing channels, campaigns, and tactics through thoughtful data analysis and use insights to focus efforts solely on activities that drive results
Job Qualifications
  • Bachelor’s degree
  • 4 years or more experience in direct response marketing
  • Experience managing organic and paid marketing channels
  • Must be strong in Microsoft Excel and Google Analytics
  • Highly analytical and data-driven
  • Experience identifying and measuring SEO opportunities a plus
  • Strong interpersonal and communication skills
Our Culture
We’re passionate about bringing products to market that help healthcare professionals make the most of their calling.  We enable healthcare employers to reduce time to fill and improve the quality of candidates they engage with.  We partner with leading healthcare associations and communities to deliver market-leading career centers.  We love collaboration, always desire to understand the business problem we’re solving, push decisions down as low as possible, and want to further our culture of innovation and experimentation.

NOTE: This job description is not intended to be an all-inclusive list of the duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job as of the date this job description was prepared. Management reserves the right to modify this job in order to meet business needs.


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