Director of Growth Marketing

Marketing Denver, Colorado Remote - California Remote - United States Remote - Northwest Remote - Southwest Remote - Northeast Remote - Southeast Remote - West Remote - East Remote - Midwest


Description

Position at Everyday Health - Professional

About Health eCareers
Health eCareers helps healthcare providers make the most of their calling. With thousands of healthcare employers across the United States and a network of more than 60 exclusive associations and community partners, Health eCareers supports qualified healthcare providers in finding opportunities with employers looking for top talent. Health eCareers also offers industry news and career advice targeted to your healthcare specialty, as well as the latest healthcare salary data. For employers,  Health eCareers has innovative recruiting tools and services and healthcare hiring insights that you won't find anywhere else. To learn more, visit healthecareers.com. Health eCareers is a service of Everyday Health Professional.

Director of Growth Marketing

The Opportunity
Health eCareers is looking for an experienced Director of Marketing to lead our B2C marketing team. This team is responsible for driving user growth and engagement across our audience of physician and advanced practice provider job seekers. The role reports to the VP of Marketing and is an integral part of our marketing team, responsible for managing multiple paid and organic marketing channels, testing new strategies, tactics, and campaigns, working closely with our product team to optimize our funnel, and helping Health eCareers advance its position as the leading career resource for health care professionals. This is a fully remote role and a great opportunity for an independent, self-starter that loves to build and develop consumer audiences.

Key Responsibilities

  • Lead strategic direction of marketing and growth across the company driving acquisition, brand awareness, and engagement across multiple channels for our key physician and advanced practice provider job seeker audiences
  • Oversee the strategy, management, and optimization of paid marketing efforts across digital, search, social, display, and new channels.
  • Oversee email marketing and organic strategies across SEO, and partner marketing to grow job seeker applications and engagement with related online professional career content and resources
  • Drive social strategy and collaborate with the content team to align paid, editorial, and organic social efforts
  • Meticulously lead management and optimization of marketing budget and optimize CAC via efficient paid and unpaid acquisition channels
  • Lead strategy and growth of customer engagement and retention initiatives (Email, Post Acquisition Journey, etc.)
  • Help define and expand marketing activities with consideration for new job seeker segments as part of continued growth strategy
  • Partner with the VP of Marketing on B2C marketing strategy, forecasting and budgeting for all marketing programs
  • Partner with the Product team on developing go to market strategies; define, prioritize, and manage website initiatives to support marketing channels and funnel conversion goals; and implement effective search engine optimization (SEO) strategies.
  • Manage team that leads all marketing efforts that support our critically important association partners to drive new partner acquisition, user growth and user engagement
  • Evaluate marketing channels, campaigns, and tactics through thoughtful data analysis and use insights to focus efforts solely on activities that drive results
  • Rigorously measure and report on KPIs (e.g., CPA, ROAS) on daily, weekly, and monthly basis in support of growth goals
  • Collaborate with partnerships, product, sales, and other internal teams as needed in order to achieve key objectives
Job Qualifications
  • Bachelor’s degree
  • 8 years or more experience in growth marketing, direct response, or related
  • Highly analytical and data-driven
  • Experience managing a variety of organic and paid marketing channels
  • Experience leading engagement and retention marketing initiatives
  • Ability to define and execute strategy and deliver results against goals
  • Must be strong in Microsoft Excel, Google Analytics, and PowerPoint
  • Experience identifying and measuring SEO opportunities
  • Strong interpersonal skills and ability to effectively communicate strategies and outcomes regularly to leadership and throughout the organization
  • MBA preferred
Our Culture
We’re passionate about bringing products to market that help healthcare professionals make the
most of their calling. We enable healthcare employers to reduce time to fill and improve the
quality of candidates they engage with. We partner with leading healthcare associations and
communities to deliver market-leading career centers. We love collaboration, always desire to
understand the business problem we’re solving, push decisions down as low as possible, and
want to further our culture of innovation and experimentation.

NOTE: This job description is not intended to be an all-inclusive list of the duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job as of the date this job description was prepared. Management reserves the right to modify this job in order to meet business needs.

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