Marketing Manager

Marketing Santry, Dublin


Position at j2 Cloud Services

Job Summary:

The Marketing Manager is an opportunity for an ambitious marketeer with three or more years’ marketing experience to join a dynamic business with high growth ambitions.

We are seeking a high-performing, innovative, results-oriented and customer-obsessed person to work with the Senior Marketing Manager to build and implement acquisition and retention campaigns for j2 Global®’s cloud services in the EMEA region.  As a member of the EMEA Marketing team, this position will help shape & drive our B2C and B2B Voice & Fax cloud services marketing initiatives across multiple channels and geographies.

j2 Global® Ireland is a provider of internet services with millions of customers worldwide. Headquartered in Los Angeles California, j2 Global® have developed a clear strategy to deepen the business in EMEA through aggressive organic and non-organic growth and as a Marketing Manager; you will play a crucial role helping the business achieve this.

This position is located in Dublin, Ireland.

Roles & Responsibilities:

Working with the Senior Marketing Manager you will be responsible for the development, operations and execution of on-line and off-line campaigns across EMEA to drive growth. Your key responsibilities include:   

  • Develop and manage customer acquisition strategy and marketing programs via on-line & off-line channels (owned, paid, earned and content marketing programs) and build a demand generation engine that generates, and nurtures leads – building a robust pipeline. With the support of the Senior Marketing Manager:
    • Create, run, and analyze demand generation campaigns through multi-channel approach to drive awareness, consideration and adoption
    • Develop data and insight to build and maintain comprehensive target customer profiles and target personas
    • Develop persona targeted messaging to ensure differentiation from the competition
    • Develop a pipeline model that ensures revenue goals are achieved in each segment by driving conversion of prospective customers to active customers through funnel optimization
  • Develop and manage the implementation of CRM Marketing programs, built around clearly defined segment personas, triggers and journeys
    • Plan and implement multi-channel communication journeys to onboard, engage, and retain leads / existing customers. Oversee the overall content and touchpoint strategy
    • Configure, test and launch multi-touch campaigns with Marketo, including emails, landing pages, reporting and list segmentation
    • Proactively maintain the data hygiene and integrity of our CRM data including establishing rules and operational routines to regularly cleanse and augment the data
  • Use insights from continual testing, customer data, and industry best practices to optimise marketing communications to achieve business goals and ensure customer satisfaction.
  • Implement a calendar of campaigns, which will help you achieve quarterly and annual goals through online and offline marketing initiatives.
  • Work with third party agencies to support overall marketing efforts and content creation. Work with creative teams, internal and external, on asset development, deployment and testing.
  • Collaborate with a broad range of teams, including international marketing, product, Customer Care, Sales, operations, and creative teams.


About you…

  • To succeed in this role you are an enthusiastic self-motivated person, who enjoys learning and trying new things, who isn’t afraid to ask questions and relishes taking on responsibility for results
  • You’ll have experience working on successful marketing campaigns and a good understanding of both on-line and off-line marketing.
  • The role requires the ability to analyze campaign effectiveness, deep dive on performance, modify campaigns based on conclusions, and clearly articulate results to stakeholders. So you’ll be comfortable working with data and communicating results and recommending modifications to ensure results are surpassed.

You are…

  • a self-starter who can work independently, keep yourself on track and on schedule, and communicate your progress as you go;
  • a multi-tasker and know how to juggle multiple priorities;
  • Ideally, you’ll have had some experience working with marketing tools like Salesforce, Marketo, Google Analytics, and support ticketing systems – but if not, we’ll teach you
  • a strong communicator with excellent writing, editing, proofreading skills, and the ability to communicate intricate concepts simply and concisely;
  • have had experience managing and tracking budgets
  • obsessed with customer data and comfortable using data analytics to guide marketing decisions
  • comfortable working in an environment of experimentation, innovation, collaboration
  • flexible and can adapt and deal with evolving priorities and are comfortable operating in a high-energy, rapidly evolving and growing global business

Job Requirements and Experience:

Candidates must be experienced marketers with a proven track record of success. Interested candidates should possess:

  • 3+ years’ experience in marketing with a core focus on all aspect of the Digital marketing activity.
  • Previous experience working on acquisition and retention campaigns for ecommerce/ SaaS business an added bonus
  • Expert numeracy skills. Comfortable with large volumes of data - able to spot insight and direct action quickly.
  • Language skills (French, German and Spanish) and experience managing pan-European marketing initiatives is a plus.