Audience Engagement Editor - What To Expect

Editorial New York, New York


Position at Everyday Health - Pregnancy & Parenting

Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 60 million health consumers and over 800,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare professionals and consumers with trusted content and services delivered through Everyday Health Group’s world-class brands.

The Opportunity

What to Expect, the leading pregnancy and parenting brand worldwide, seeks a highly motivated Audience Engagement Editor to help us build a loyal audience across our various distribution platforms, including our app, social media, and email products. This position will report to the Executive Editor, and can be based in our New York City office or remote. 

Key Responsibilities
  • Manage What to Expect’s social media accounts on Instagram, TikTok, Facebook, Pinterest, and Twitter, collaborating closely with multiple departments (design, video, editorial) to create lively content that informs and delights our audience of new and expectant parents. 
  • Explore new social media trends and platforms, evaluating their potential to extend the digital reach of the What to Expect brand.
  • Ideate and execute social media campaigns that support tentpole initiatives, such as #BumpDay and the Mom Must-Have Awards.
  • Program timely content in the What to Expect app feed and collaborate with marketing on scheduling strategically timed push notifications and other types of app-based messages. 
  • Track KPIs and compile reports on audience engagement that help inform digital strategy.
Job Qualifications
  • Expert knowledge of social media platforms and best practices
  • Strong writing and content curation skills
  • Experience (or interest) in pregnancy, parenting, health, and/or wellness 

Our Culture and Values

We love collaboration, always desire to understand the business problem we’re solving, push decisions down as low as possible, and want to further our culture of innovation and experimentation.  We created our values together, to embody both our audience goals and our workplace aspirations: to promote diversity and create opportunities; to be authentic; to enable wellness; to ignite passion and reimagine possibilities; to be results driven with a bias toward action; and to inspire connectedness.

About Everyday Health

At Everyday Health Group, a division of J2 Global®, we work in a culture of collaboration and welcome those who desire to join our growing global community.  We believe in careers versus jobs and people versus employees.  We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. 

Everyday Health offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, 

Family Planning Support via Maven,  Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then Everyday Health is the place for you.

Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. This is a remote/office-based position which may be performed anywhere in the United States except within Colorado.