Content Marketing Specialist

Marketing Rochester, New York


Description

Position at j2 Cloud Services

J2 Global is looking for a B2B Content Marketing Specialist who will be instrumental in the collaboration of creating compelling data-driven content and generating demand for our direct customer and channel partners.  To be successful in this role you’ll understand the technical side of a marketing funnel and can create content that keep prospects moving through it.

Responsibilities:

  • Work with Marketing, Sales, & Product Teams to research and develop new content, and edit existing, across a variety of formats including e-books, whitepapers, guides, webinars, landing pages, digital assets, website, and data sheets.
  • Contribute and project manage the blog and editorial calendar in order to deliver consistent, relevant content on a regular basis either self-creation, internal ghostwriting, or outsourcing from contributors
  • Promote new content through corporate social media channels as well as third party syndication sites
  • Analyze content performance and the impact on sales conversion and  report insights
  • Support tradeshow planning, webinar creation, as well as, any other ongoing business initiatives that may arise

Job Requirements:

  • BA in Communications, Marketing, or Digital Cultures and Technologies
  • Two to three years of experience in content marketing, copywriting or related content-producing role for a B2B company
  • Excellent writing and communication skills
  • Highly organized with a strong attention to detail
  • Ability to work in a fast-paced environment and adhere to tight deadlines
  • Proven ability to work collaboratively and take direction and input to develop effective and engaging content
  • Proficient in use of computer software to include, Word, Excel, Outlook, and PowerPoint

Bonus if you have:

  • An understanding of SEO best practices
  • Experience with Google Analytics
  • Experience Salesforce CRM, Pardot marketing automation, WordPress web platform

 

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