Digital Marketing Manager - VIPRE

Marketing Clearwater, Florida


Description

Position at j2 Cloud Services

Digital Marketing Manager - VIPRE

Join an energetic marketing team in one of the hottest growing tech industries—cybersecurity. VIPRE, a brand of the j2 Cloud Services division of j2 Global, is the highest-rated, award-winning internet security solution protecting millions of businesses, solution providers and home users worldwide. Backed by cutting-edge machine learning, one of the world’s largest threat intelligence clouds and real-time behavior monitoring, VIPRE delivers unmatched protection against today’s most aggressive threats. Our headquarters is conveniently located in Clearwater, FL, just east of US 19 on State Road 60 across from the Clearwater Mall with free parking for all employees. Join our team and help us fight cybercriminals and protect against malware by delivering solutions that help keep users, websites, emails and applications safe with modern, innovative security technology.

VIPRE currently has an opening for Digital Marketing Manager. The successful candidate for this position will need a blend of technical, creative, analytic and project management experience to help manage and to contribute to projects that support the ecommerce store and drive revenue growth.  This person will focus on acquiring new customers through the use of various online programs including paid and non-paid marketing tactics.  This hands-on position will also help manage the company website properties and serve as a liaison to internal systems and external resources.

Key Focus Areas of the Role

  •        Develop and execute revenue generation strategies and            campaign optimizations based on data and analytics. 
  •        Plan and execute digital marketing strategies, including, but not limited to SEO, SEM, PPC, email marketing & automation tactics, social media advertising, reputation management, and display advertising.
  •        Support light front-end development for website updates and email creation and leverage Content Management Systems to support the organization’s web presence. 

Requirements:

  • 3 or more years in digital marketing experience.
  • Strong knowledge of PPC, SEO, HTML, social media, keyword strategies, and web content creation. Experience in Google Adwords, Bing Ads and other pay per click is preferred. 
  • Experience with Content Management systems / tools.
  • Experience in graphic art or copyrighting is preferred.
  • Interpersonal and problem-solving skills.
  • A desire to win in a fast moving market, highly motivated, extremely organized, with a proven track record in expanding digital marketing success.

Education:

  • BA/BS in Marketing or related field

 

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