Digital Marketing Specialist - Ziff Media Group

Marketing Austin, Texas


Description

Position at RetailMeNot

ABOUT US

RetailMeNot is a subsidiary of J2 Global Inc., a leading global digital media company operating in four core verticals: Technology, Gaming, Healthcare and Shopping. Its sites – consisting of well-known brands such as IGN, Mashable, PCMag, Retailmenot & Everydayhealth – produce and distribute premium content across multiple platforms and devices. RetailMeNot and its sister companies deliver results for thousands of clients worldwide, publish in 25 languages and successfully partner with local publishing operators across 114 countries. 


DESCRIPTION

RetailMeNot is seeking a passionate, results-oriented individual to join a seasoned digital marketing team to develop and manage performance-driven paid search campaigns across multiple verticals and brands. This position requires 1-2 years of paid search marketing experience. The ideal candidate is inquisitive and detail-oriented by nature, they possess excellent analytical skills, demonstrate an ability to identify patterns, develop insights and take action.


RESPONSIBILITIES

Manage Keyword-Level Paid Search Campaigns

  • Manage and grow ROI-positive paid search advertising campaigns across multiple interest verticals
  • Perform keyword research using internal and external data
  • Write strong ad copy, test and iterate to improve performance
  • Develop strategies for maximizing performance across a portfolio of campaigns

 Analyze and Make Decisions Based on Data

  • Leverage data and creativity to identify opportunities for campaign optimization
  • Model, forecast and achieve monthly revenue targets and goals
  • Deliver proactive reporting, analysis and actionable insights to the clients, the team and management
  • Conduct testing and analysis to identify opportunities and develop strategies for maximizing campaign performance

 Improve Efficiency and Grow Our Business

  • Partner with internal teams to help improve user website experience, increase conversion rates and develop and grow external relationships
  • Assist with improving the proprietary reports and tools we use to manage our business
  • Test and improve performance creatively and systematically based on short term and long term goals and objectives


REQUIREMENTS

    • 1-2 years of full-time experience in paid search marketing required
    • In-depth knowledge of Google Ads (formerly Google AdWords) and Microsoft Advertising (formerly Bing Ads)
  • Understanding of paid search best practices and strategy in the context of performance marketing
  • Exceptional attention to detail
  • Data and analysis-based decision making
  • Excellent written and verbal communication skills
  • Eagerness to take initiative to solve problems and exceed objectives
  • Ability to work in a results-oriented and fast-paced environment, both as part of a team and individually
  • Excellent organizational skills with ability to handle multiple projects simultaneously while meeting deadlines
  • Strong Microsoft Excel proficiency, including formulas, functions and pivot tables
  • Experience managing enterprise-level campaigns (preferred)
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