Digital Marketing Manager - Everyday Health

Marketing New York, New York


Description

Position at Everyday Health

What to Expect, the world’s best-known pregnancy and parenting brand, is seeking a talented and driven Digital Marketing Manager. This is a great opportunity for someone who is creative, data focused and motivated to deliver world-class digital products to millions of parents during the most important time in their lives.

This role will ensure the business is optimizing all paid user acquisition channels testing and analyzing performance to meet KPIs and business goals. There’s plenty of opportunity to grow and we offer competitive salary and benefits. We offer a dynamic, fun, open minded environment.

Job Responsibilities:

  • Develop, plan, and execute paid digital marketing strategies and initiatives, including SEM, paid social media, search and app install campaigns
  • Work with sales and product teams to develop marketing strategies to drive new user acquisition and meet business KPIs across a variety of digital channels
  • Manage the development of creative assets, including registration landing pages and ads
  • Continuously test and optimize creative and copy for marketing campaigns with the ability to define, measure and identify successful tests in order to maximize efficiencies and ensure user growth
  • Manage the spend and budgeting process, including monthly forecasting and reporting with a vision for long term user growth as well as efficiencies for short term CPA (cost per acquisition)
  • Analyze performance metrics and work with Analytics team to develop comprehensive reporting on marketing acquisition campaigns to help inform future paid media investment decisions
  • Explore and test new digital marketing channels as needed to support growth and deliver overall business goals

Desired Skill & Experience:

  • Minimum 3-5 years experience in a performance marketing role ideally at a publisher, recognized agency, or consumer brand
  • Proven track record of managing app installs, user acquisition and retargeting campaigns on Facebook, Instagram, Apple Search Ads, Google AdWords
  • Data and ROI driven - experience manipulating large datasets through advanced Excel skills (pivot tables, advanced formulas)
  • Proficiency with analytics tools a plus (Google Analytics, Appsflyer, Firebase, etc)
  • Ability to prioritize and meet deadlines in a fast-paced environment.
  • End-to-end experience of the marketing process from initial concepting all the way to execution.
  • Self-motivated and a genuine desire to learn new skills.
  • Superior attention to detail and the ability to handle multiple projects
  • Love for all things marketing and analytics - you’re eager to grow in your career
  • Independence and proactivity. You'll work with stakeholders, understand their needs, and build a road map to drive the business forward
  • You thrive in environments where you can lead and prioritize to deliver on time
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