Sr. Manager, Digital Analytics - Ziff Media Group

Marketing New York, New York


Description

Position at Ziff Davis

Ziff Davis is looking for an experienced analytics professional to help measure our audience and grow traffic and engagement across our platforms and products.  S/he will working across websites in the Ziff Davis Tech & Commerce portfolio leading the analytics measurement strategy.

Responsibilities:

  • Provide data-driven insights to inform our broader content strategy across on site, video, social media and distributed platforms
  • Manage audience traffic and KPI reporting, delivering insights and recommendations across teams to drive business decisions
  • Help develop, build out and automate reports/dashboards across properties that provide insights into our audience (i.e. content consumption, topic performance, engagement/loyalty, traffic). 
  • Identify business objectives and recommend measurement solutions to support those, ensuring that all required performance data can be reliably tracked and reported
  • Work collaboratively with key stakeholders to identify and gather business requirements for website tagging across our websites and other digital assets
  • Work closely with the Product & Engineering teams to implement tag management solutions and conduct necessary QA checks by debugging analytics server calls and verifying data is being collected properly in Google Analytics
  • Provide in-depth analyses to deliver case studies/metrics recaps around the success of our events coverage  (i.e CES, Apple Keynote) and major commerce initiatives (Prime Day, Black Friday)
  • Collaborate cross-functionally across groups in the organization including Editorial, Product, Commerce, SEO, Business Intelligence and Marketing/Sales

Qualifications & Must Haves:

  • 5+ years experience in research & web analytics at a digital publisher
  • Proficiency with analytics tools like Google Analytics, Google Search Console and Chartbeat
  • Strong understanding of data visualizations and working with large datasets, experience working with Tableau, Looker, SQL or BigQuery a strong plus 
  • Knowledge of how to define & document web analytics tagging requirements (experience with Google Tag Manager a plus)
  • Ability to QA measurement-related code changes and work with product/engineering on ad hoc troubleshooting
  • A team player with strong project management and leadership skills
  • Able to multitask in a fast-paced environment with changing priorities



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