Sr. Manager, Digital Analytics - Ziff Davis

Marketing New York, New York


Description

Position at Ziff Davis

Ziff Davis is looking for an experienced analytics professional to help measure our audience and grow traffic and engagement across our platforms and products.  S/he will working across websites in the Ziff Davis Tech & Commerce portfolio leading the analytics measurement strategy.

Responsibilities:

  • Provide data-driven insights to inform our broader content strategy across on site, video, social media and distributed platforms
  • Manage audience traffic and KPI reporting, delivering insights and recommendations across teams to drive business decisions
  • Help develop, build out and automate reports/dashboards across properties that provide insights into our audience (i.e. content consumption, topic performance, engagement/loyalty, traffic).
  • Identify business objectives and recommend measurement solutions to support those, ensuring that all required performance data can be reliably tracked and reported
  • Provide in-depth analysis to deliver case studies/metrics recaps around the success our events coverage (i.e CES, Apple Keynote) and major commerce initiatives (Prime Day, Black Friday)
  • Collaborate cross-functionally across groups in the organization including Editorial, Product, Commerce, Audience/SEO, Business Intelligence and Marketing/Sales
  • Mentor a team of analysts and provide training to core team members to ensure we are working together to achieve our goals

 

Qualifications & Must Haves:

  • 5+ years experience in research & analytics at a digital publisher
  • Proficiency with analytics tools like Google Analytics, Google Search Console and Chartbeat
  • Strong understanding of data visualization and working with large datasets, experience working with Tableau, SQL or BigQuery a strong plus
  • Knowledge of how to define & document web analytics tagging requirements (experience with Google Tag Manager a plus)
  • Ability to QA measurement-related code changes and work with product/engineering on ad hoc troubleshooting
  • A team player with strong project management and leadership skills
  • Able to multitask in a fast-paced environment with changing priorities

Ziff Davis, a subsidiary of j2 Global, Inc., is a leading global digital-media company operating in three core verticals: Technology, Gaming, and Shopping. Its brands – PCMag, Mashable, Speedtest, ExtremeTech, Geek, Toolbox, IGN, AskMen, Offers.com, TechBargains, emedia and Salesify – produce and distribute premium content across multiple platforms and devices. Ziff Davis delivers advertising, performance marketing, data services and licensing solutions to thousands of clients worldwide. Ziff Davis publishes in 25 languages and successfully partners with local publishing operators across 114 countries. 


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