Associate Account Executive - Everyday Health

Sales Asheville, North Carolina


Description

Position at Everyday Health

POSITION SUMMARY:  

The Associate Account Executive is an entry-level or early career position wherein staff gains experience providing operational account management support to the broader Account Executive team. This position works with Account Executives and Senior Account Executives to support digital media campaign set-up, execution, creative proofing and implementation, ongoing program pacing and client reporting on the Everyday Health Professional digital platforms, including MedPage Today. The Associate Account Executive collaborates with a dynamic cross-functional team of the company’s sales, market and impact, MLR, creative services, deployment, and operations and insights staff to implement digital media campaigns, email campaigns, and other tactics aimed at increasing physician awareness and utilization of specific pharmaceutical brands. While primarily an operational position until the appropriate experience is gained, the Associate Account Executive plays a key role in ensuring client expectations and implementation timelines are met. As such, the Associate Account Executive is a highly-organized communicator, both verbally and in written form.

RESPONSIBILITIES:

  • Supports overall campaign implementation for assigned brands including creative asset proofing/finalization, product implementation, program pacing and overall tracking.
  • Accurately input and manage set up of campaign details in Salesforce and other tracking tools.
  • Day-to-day liaison with internal functional partners including AdOps, Deployment, Delivery and Operations and Insights.
  • Create and update client facing campaign kick-off and reporting decks in PowerPoint
  • Helps team ensure exceptional client customer service focused on meeting campaign and timeline expectations.
  • Engage with other departments to ensure promotional campaigns are developed and implemented to ensure optimum results.
  • Manage campaign pacing & optimization with cross-functional partners, and monthly billing reconciliations to ensure monthly, quarterly and program revenue expectations are met.
  • Maintain in-depth knowledge of EH Pro products, inventory and pricing via collaboration with internal departments.
  • Work with data and deployment team to ensure list match accuracy and delivery.
  • Use dashboard and other tools to provide key campaign performance metrics and reporting.


QUALIFICATIONS/REQUIREMENTS:

  • 4 Year College Degree or other advanced degree in business and/or marketing communications or equivalent experience
  • Strong communication skills
  • Ability to understand the medical / Pharmaceutical industry regulatory environment, organizing principles and business models
  • Copy writing skills that involves the ability to re-purpose existing materials preferred
  • Ability to understand the clinical aspect of Pharma brands
  • Ability to understand the medical / Pharmaceutical industry regulatory environment, organizing principles and business models
  • Agency experience a plus
  • Experience in highly technical field a plus
  • Experience with Salesforce a plus
  • Passion for new and emerging technologies and an understanding of how they can be applied to benefit businesses.
  • Understanding of digital content, marketing platforms/delivery systems and their business models
  • Demonstrated ability to manage multiple, parallel projects
  • Strong ability to identify technical solutions to business problems/needs
  • Experience working in positions with high personal accountability combined with the ability and experience to influence decision-making
  • Entrepreneurial spirit and ability to work independently – self-motivated, knowledgeable and passionate for success
  • Ability to solve problems and bring timely resolution to issues.
  • Ability to collaborate and work well internally with internal departments and stakeholders (sales, sales strategy, editorial, design, MLR, marketing, operations, development, site directors).
  • Superior listening and communication skills, both oral and written.
  • Positive attitude, enthusiasm, high energy, sense of humor.
  • Self-starter, ability to work independently
  • Willingness to travel as needed

 

COMPANY PROFILE 

Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 60 million health consumers and over 800,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare professionals and consumers with trusted content and services delivered through Everyday Health Group’s world-class brands. Everyday Health Group is a division of J2 Global Inc. (NASDAQ: JCOM), and is headquartered in New York City.

 Everyday Health Professional provides digital health marketing and communications solutions targeted to healthcare professionals. We currently reach an audience of over 750,000 practicing U.S. physicians across numerous specialty areas on our premier properties, including MedPage Today.

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