Sr Paid Marketing Associate - Ziff Media Group

Marketing Austin, Texas Remote


Description

Position at Ziff Davis

Ziff Media Group is a subsidiary of J2 Global Inc., a leading global digital media company consisting of well known brands such as IGN, Mashable, PCMag, Retailmenot & Everydayhealth.  Ziff Media Group is looking to bring on a senior paid search associate to join our paid marketing team based in Austin, TX.  As a sr. paid search associate you will join the ZMG paid marketing team to manage performance marketing campaigns in the e-commerce vertical.  You will be responsible for owning all paid search duties including keyword research, forecasting, campaign building, tracking & optimization, as well as deliver compelling analysis to internal and external stakeholders.  The ideal candidate has an analytical mind, is passionate about developing insights from data, and is highly organized.  Relationship building, your ability to work in teams and collaborate cross-functionally are critical to success. 

Responsibilities:

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links
  • Effectively communicate key business health metrics, including campaign performance, ROI, traffic, and test results to key cross-functional stakeholders
  • Take initiative to streamline processes, find opportunities through exploratory data analysis, and think creatively to contribute value in ambiguous and unstructured environments
  • Work closely with the merchandising lead and business intelligence team to optimize ROI

Qualifications:

  • 2-3 years of digital marketing experience with a track record of success managing profitable SEM campaigns across Google & Bing
  • Bachelor’s degree in Marketing, Business Administration or related field
  • Experience with automated bidding strategies on Google (like tROAS) is a plus
  • Strong analytical skills with the ability to interpret data to derive actionable insights
  • Ability to collaborate cross-functionally  
  • Impeccable attention to detail and strong organizational skills
  • Excellent written and communication skills
  • Ability to work in a fast-paced environment, managing multiple projects with tight deadlines, especially during key seasonal periods
  • Proficient in Excel, Google Analytics, Google Data Studio, Tableau, Looker and similar analytical tools
  • Experience with bid management tools (e.g. Marin, Kenshoo, similar in-house solutions)
  • Experience with website analytics/reporting tools (e.g, Google Analytics, Looker, Tableau)
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