Marketing Manager, EMEA - Ziff Davis

Marketing Helsinki, Finland


Description

Position at Ekahau

EMEA/APAC Marketing Manager

 

The EMEA/APAC Marketing Manager will be responsible for the planning and execution of regional marketing programs for Ekahau's growing list of channel and strategic alliance partners. This will include channel events and webinars, regional marketing campaigns and partner/sales enablement. This role will report to the Vice President of Global Partner Strategy and will work with growth marketing, content and product marketing team members to drive lead generation.

 

The right candidate has experience working for companies that sell through a two-tier distribution system and is comfortable working directly with senior stakeholders, relying on data to drive decisions, and executing on the full mix of marketing channels. This candidate has the proven ability to work effectively in a fast-paced environment, a passion for technology, and a strong desire to roll up their sleeves to deliver great work.

 

Responsibilities

        Work with the Vice President of Global Partner Strategy to define the EMEA/APAC demand generation strategy, aligning with overall marketing goals and sales strategy

        Plan and execute specific partner marketing plans for top priority partnerships.

        Coordinate with product marketing and content teams on topics and messaging for regional campaigns

        Assist product marketing with regional go-to-market campaigns, including partner readiness, targeting and list acquisition, webinars and events, email/digital marketing strategy, tracking and measurement.

        Create a regular feedback loop with the sales, product and marketing teams to ensure messaging and collateral is highly relevant in each region.

        Monitor and track budget and program results using analytical and reporting capabilities to measure the performance of marketing campaigns. Take the lead on weekly reporting of marketing performance in the regions.

 

Basic Qualifications

        5+ years of relevant work experience in marketing.

        Experience in marketing B2B technology solutions or services.

        Proven track record of channel and alliance partner marketing.

        Bachelor’s degree in business, marketing, technology or equivalent.

        Proven knowledge of industry tools preferred, such as Salesforce.com, HubSpot, partner portals, and online analytics packages.


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