Head of Creative Solutions - IGN

Video Culver City, California


Description

Position at IGN

Reporting to the VP of Global Creative Solutions & Operations in London this role is responsible for overseeing IGN’s creative solutions team in the US. This will involve working with the variety of disciplines within the team such as account management, creative strategy, design and creative production as well as collaborating with various units around the business such as sales, social, product and editorial.

 

The creative solutions team has offices in LA, New York, San Francisco, London and Sydney and is responsible for conceptualising and delivering custom campaigns for IGN’s advertisers. Custom campaigns can include any combination of bespoke ad design, branded content, content sponsorship, events and product launches; the successful candidate will be able to show that they have been responsible for both ideating around these concepts and being part of a team that has successfully delivered them.

 

What you’ll be responsible for:

 

        Managing and developing the creative teams responsible for driving and maximizing IGN’s revenue through client programs

        Generating and articulating ideas which will appeal to IGN’s audience, hit our clients’ goals and be a fit for IGN

        Overseeing the execution and delivery of marketing campaigns that involve, but are not limited to, sponsorships, videos, custom advertising, events and written articles

        Leading communications with clients and internal teams throughout the lifecycle of a campaign

        Crafting go-to-market collateral and communications in conjunction with the sales teams

        Ensuring pitch ideas are correctly scoped, priced and packaged

        Analysing campaign performance data and using it to inform decisions and make recommendations for future activity

        Developing and fostering great relationships with leaders of teams around the business

        Weekly budget and campaign activity reporting

        Establishing and continually evolving internal processes to keep up with changes and needs from inside and outside the organisation

 

The successful candidate will be able to demonstrate:

 

        Passion for IGN, its content and its subject matter

        They can think imaginatively and understand how to practically deliver on ideas

        Ability to handle a large workload as well as troubleshoot and problem solve

        Experience in writing marketing copy - both B2B and B2C

        Great organisational skills - both in organising themselves and those around them

        Experience working on big, cross-department and cross-discipline projects

        Experience managing a large team

        Experience in the content (written and video) production and design process for consumer-facing products

        Experience in analysing content performance and proposing optimisation possibilities

        A great eye for detail

        7+ years experience working in digital media

 

Nice to have, but not essential:

 

        Experience working cross-timezone with global teams

        Experience working in, or with, the games, entertainment or FMCG sector



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