B2B Lead Generation Specialist

Operations Madrid, Spain


Position at Spiceworks

The B2B Lead Generation Specialist is responsible for prospecting, qualifying and generating new sales leads to support our clients. This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including marketing leads, prospect lists and individual research. A dynamic personality with a drive to reach decision makers is essential.

Job Responsibilities

  • Develop new opportunities via telephone to demand generation for a Technology vendor.
  • Follow up on leads and conduct research to identify potential prospects.
  • Identify key decision makers within these prospects to determine budget and timeline.
  • Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel.
  • Manage data for new and prospective clients in the appropriate ERP, ensuring all communications are logged and information is accurate.


  • 1-3 years telemarketing and/or outbound telemarketing experience.
  • Experience in the IT industry would be an advantage
  • Good time management and organizational skills
  • A proven track record in relation building.
  • Excellent verbal communication and listening skills
  • Results-driven, self-motivated and able to work in a team as well as independently.
  • Proficiency in MS Office and CRM software (e.g. Salesforce)
  • Native in French, English, Italian OR German and good command of English if native in other languages.