Senior SEO Manager

Marketing Hollywood, California


Description

Position at j2 Cloud Services


The Sr. SEO Manager is a member of the J2 Global Cloud Services division within the Fax business unit as a member of the SOHO Marketing team.  The Senior SEO Manager will be responsible for the development and execution of our SEO strategy, the growth of our organic traffic on multiple web properties, and the tactical implementation of SEO initiatives to increase organic search traffic and new customer acquisition. The ideal candidate will be passionate about search technology, tech-savvy, resourceful, and ambitious with a high level of curiosity. 


Job Duties:

  • Create a robust SEO strategy for our SOHO Fax websites to drive user acquisition
  • On-going audit of our web properties content, links, and crawl accessibility to ensure optimal performance and visibility
  • Perform market and keyword research, analyze the techniques used by competitors, and identify growth opportunities
  • Keep up to date with industry trends, search engine guidelines, and best practices
  • Collaborate with team members to develop content that is on-brand but supportive of SEO strategies
  • Advise on and build our backlink outreach strategy
  • Collaborate with members of the paid search team to optimize overall search and test SEO opportunities
  • Work with our analysts to develop SEO reporting and regularly track search engine growth and optimization opportunities through Key Performance Indicators (KPIs) and other metrics
  • Identify best-in-class tools / vendors to support SEO goals, develop business case for utilization, and manage budget, relationships, and results

Job Requirements and Experience:
 

  • 5+ years’ experience in Search Engine Optimization (client or agency side) where you were responsible for SEO and driving revenue growth
  • Bachelor's degree in Marketing, Mathematics, Economics, a relevant field, or equivalent years of experience
  • Fundamental understanding of technical SEO, including site architecture optimization, site speed considerations, and on-page and off-page optimization.
  • Expertise in Google Analytics, SEMRush, Google Search Console, Ahrefs, Screaming Frog and other well-known industry SEO tools
  • Google Tag Manager and A/B Testing Tools a plus
  • Excellent understanding of HTML/CSS/HTTP/Javascript
  • Proficiency in analyzing reports and data to drive strategic recommendations
  • Exceptional organizational, time management, and writing/proofreading skills
  • UX/UI for SEO and site performance best practice expertise
  • Experience working with localization for International SEO
  • Use of technology, automation, and AI to meet business needs
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