Marketing Automation Manager

Marketing Clearwater, Florida


Position at j2 Cloud Services

Join an energetic marketing team in one of the hottest growing tech industries—cybersecurity. VIPRE Security, a brand of the j2 Cloud Services division of j2 Global, is the highest-rated, award-winning internet security solution protecting millions of businesses, solution providers and home users worldwide. Backed by cutting-edge machine learning, one of the world’s largest threat intelligence clouds and real-time behavior monitoring, VIPRE delivers unmatched protection against today’s most aggressive threats.

Our headquarters is conveniently located in Clearwater, FL, just east of US 19 on State Road 60 across from the Clearwater Mall with free parking for all employees. Join our team and help us fight the cybercriminals and protect against malware by delivering solutions that help keep users, websites, emails and applications safe with modern, innovative security technology.

Marketing Automation Manager

VIPRE is currently seeking an experienced marketing automation manager. This is a critical role to the entire VIPRE organization. As part of our Marketing team, this position will work closely with our demand gen, channel partner, and sales teams to build and execute the online aspects of our marketing campaigns to drive Consumer, SMB customers and Partner acquisition and retention.

We are looking for an individual that combines both creative and analytical skills with a background in marketing automation platforms, Salesforce CRM, and partner portal platforms.  Responsibility extends beyond traditional marketing automation roles and supports the entire marketing tech stack offering the opportunity for a broader engagement and growth opportunity. This position works closely with our marketing team to develop, test, deploy, and report necessary tactics to improve and optimize email campaigns and communications, including user engagement and conversion. You should have strong project management skills, a great eye for creative and a passion for marketing.  

Position Responsibilities:

• Support marketing team by handling the setup, execution, and tracking of
  online aspects of marketing programs, including email marketing, lead
  nurturing, landing pages, webinars, and performance tracking.
• Manage the administration of Marketo including: optimization of lead flow
  between CRM and Marketo, leads analysis, naming
  conventions/nomenclature, accuracy of reporting, campaign setup and
  other operational functions that support digital demand gen efforts.
• Manage database, email deliverability and email best practices.
• Work closely with Sales Operations to sync lead and campaign
   information between marketing automation and our CRM tool.
• Support marketing programs and activities across the entire marketing
  tech stack.
• Test subject lines, layout, format, creative, frequency, segmentation, etc.
  to continuously improve email and program results.
• Report on email performance, lead flow conversions and make
  recommendations for future improvements based results, customer input
  and your own creative ideas
• Actively apply knowledge of best practices and previous campaign
  performance to optimize those campaigns to achieve traffic and revenue
  metrics including CTR, open rates, engagement, conversion and lead

Position Qualifications: 

• 1+ year of experience with Marketo, Eloqua or Pardot and CRM systems,
  specifically with emails, nurture campaigns, forms, landing pages,
  templates, campaigns, and reporting
• Salesforce experience a plus
• Technical background in marketing automation plus the ability and desire
   to expand current technical skillset
• Understanding of customer lifecycle/nurturing marketing, segmentation
  and A/B testing, and email best practices
• Advanced analytical skills with passion for data and metrics with ability to
  interpret data and provide recommendations for optimizing marketing
• Exceptional project management skills and attention to detail
• Strong interpersonal skills, demonstrated success in collaborating with
  cross-functional teams, while also being able to work autonomously
• Ability to troubleshoot and solve problems
• Bachelor’s degree required