Programmatic Trader - Everyday Health

Advertising New York, New York


Description

Position at Everyday Health - Division

Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 60 million health consumers and over 800,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare professionals and consumers with trusted content and services delivered through Everyday Health Group’s world-class brands.

The Opportunity

Everyday Health is looking for a Programmatic Trader whose primary function is to ensure successful delivery and performance of audience extension campaigns and to maximize advertiser satisfaction by preparing ongoing reporting & insights. The right candidate will be a motivated individual who is comfortable analyzing data to make decisions and working with members across multiple teams in the organization to deliver the best results to clients.

Key Responsibilities

  • Accountable for post-sale execution of programmatic campaigns across Display, Video, Mobile and Social media formats.
  • Optimize targeting & creative strategies to ensure campaigns pace to deliver in full and meet campaign objectives.
  • Track and report on 1st and 3rd party delivery and performance metrics for all campaigns.
  • Responsible for initial campaign setup and targeting & QA for creative & pixels.
  • Brainstorm ways to constantly improve audience segmentation strategy and supply strategy to gain a competitive advantage and maximize reach and scale. Work closely with Behavioral Insights team to improve data segment optimization. 
  • Troubleshoot and resolve discrepancies and other campaign related issues by closely monitoring activity & trends using daily reporting.
  • Partner with Client Services team to present upsell opportunities & strategies to grow top line advertiser revenue.
  • Present historical insights pre-sale to assist Account Management with RFP’s.
  • Maintain full understanding of platform functionality and constantly provide insight and feedback to Product Management team and platform partners to improve capabilities and offerings.

Job Qualifications

  • 1+ years experience in Digital Media, background in programmatic a plus. 
  • Bachelor’s Degree required.
  • Passionate about data, problem-solving and deriving innovative solutions from complex business problems.
  • High proficiency in Excel and PowerPoint. Pivot tables & VLOOKUP experience required.
  • Familiarity with digital media/programmatic ecosystem a plus (DSPs, ad servers, viewability, etc.)
  • Excellent written and verbal communication skills. Able to use data to tell a story.
  • A self-starter who is able to work in a fast-paced/team environment.

Our Culture and Values

We love collaboration, always desire to understand the business problem we’re solving, push decisions down as low as possible, and want to further our culture of innovation and experimentation.  We created our values together, to embody both our audience goals and our workplace aspirations: to promote diversity and create opportunities; to be authentic; to enable wellness; to ignite passion and reimagine possibilities; to be results driven with a bias toward action; and to inspire connectedness.

About Everyday Health

At Everyday Health Group, a division of J2 Global®, we work in a culture of collaboration and welcome those who desire to join our growing global community.  We believe in careers versus jobs and people versus employees.  We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. 

Everyday Health offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, 

Family Planning Support via Maven,  Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then Everyday Health is the place for you.

Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. This is a remote/office-based position which may be performed anywhere in the United States except within Colorado.

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