Programmatic Trader - Everyday Health

Advertising New York, New York


Description

Position at Everyday Health

Everyday Health is a leading provider of digital health and wellness solutions. Everyday Health combines premier digital content from leading health brands with sophisticated data and analytics technology to provide a highly personalized and differentiated content experience to our users. During 2013, an estimated average of 43 million consumers and 500,000 healthcare professionals, including one-third of all U.S. physicians, engaged with Everyday Health’s health and wellness properties each month across multiple channels, including the web, mobile devices, video and social media.

Overview:

The Programmatic Trader’s primary function is to ensure successful delivery and performance of audience extension campaigns and to maximize advertiser satisfaction by preparing ongoing reporting & insights. The right candidate will be a motivated individual who is comfortable analyzing data to make decisions and working with members across multiple teams in the organization to deliver the best results to clients.

Primary Responsibilities:

  • Accountable for post-sale execution of programmatic campaigns across Display, Video, Mobile and Social media formats.
    • Optimize targeting & creative strategies to ensure campaigns pace to deliver in full and meet campaign objectives.
    • Track and report on 1st and 3rd party delivery and performance metrics for all campaigns.
    • Responsible for initial campaign setup and targeting & QA for creative & pixels.
    • Brainstorm ways to constantly improve audience segmentation strategy and supply strategy to gain a competitive advantage and maximize reach and scale. Work closely with Behavioral Insights team to improve data segment optimization.
    • Troubleshoot and resolve discrepancies and other campaign related issues by closely monitoring activity & trends using daily reporting.
    • Partner with Client Services team to present upsell opportunities & strategies to grow top line advertiser revenue.
    • Present historical insights pre-sale to assist Account Management with RFP’s.
    • Maintain full understanding of platform functionality and constantly provide insight and feedback to Product Management team and platform partners to improve capabilities and offerings. 

Qualifications & Experience:

  • 0-1 year experience in Digital Media, background in programmatic a plus.
  • Bachelor’s Degree required.
    • Passionate about data, problem-solving and deriving innovative solutions from complex business problems.
  • High proficiency in Excel and PowerPoint. Pivot tables & VLOOKUP experience required.
  • Familiarity with digital media/programmatic ecosystem a plus (DSPs, ad servers, viewability, etc.)
  • Excellent written and verbal communication skills. Able to use data to tell a story.
  • A self-starter who is able to work in a fast-paced/team environment.
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