Global Paid Media Marketing Manager

Marketing Santry, Dublin


Position at J2 Cloud Services

Global Paid Media Marketing Manager

Job Summary:

The Global Paid Media Marketing Manager is an opportunity for an ambitious marketer to join a dynamic business with high growth ambitions.
We are seeking a high-performing, innovative, results-oriented and customer-obsessed Marketing Manager to own the planning and implementation of all paid media to support marketing campaigns across all marketing channels. Owning your results, you will thrive in rolling up your sleeves and leading by example, intuitively taking a creative approach to getting the most from what you have available to achieve exceptional results.
Reporting to the Global Head of Voice Marketing Operations, this is an exciting role for the right candidate who enjoys pushing against the status quo. As a key member of the Global Voice Marketing team, this position will shape & drive our B2C and B2B Voice cloud services marketing initiatives across multiple channels and geographies.
J2 Global® Inc. is a provider of internet services with millions of customers worldwide. Headquartered in Los Angeles California, j2 Global® have developed a clear strategy to deepen the business in globally through aggressive organic and non-organic growth and as Marketing Manager; you will play a crucial role helping the business achieve this

 Role & Responsibilities:
Own the execution of on-line and off-line media buys across the global footprint to drive growth. Your key responsibilities include:   
  • Marketing Campaign & program execution
Work collaboratively with Product Marketing and Campaign managers to support the development of integrated campaigns and advise on the best use of paid tactics to support objectives.
  • Own implementation of all paid media activity and management of media agency deliverables (campaign plans, media plan, timelines etc.).
  • Deliver ongoing Paid Search deep dives to continually improve the channel performance, and lead the work stream with the agency to deliver and report on outcomes.
  • Develop an understanding of the customer journey, buying cycle, and decision maker influencers for our target markets and own implementation of all campaigns across paid channels both online and offline ensuring all spend is optimized to achieve both campaign and product objectives.
  • Manage the day to day of keyword and paid search ad campaigns via bid management tool to ensure spend optimisation.
  • Identify opportunities to improve performance and scale via a mix of new channels.
  • Carrying out technical changes, analysing and drawing insights from third party analytics data and implementing innovative management techniques to maximise campaign performance.
  • Develop local market media reporting, delivering insight on audience and creative performance on a weekly, monthly and quarterly basis.
  • Use industry and competitor analysis data and tools to inform activity and assess the potential of new capabilities.
  • Ensure channel synergies are implemented and each paid channel is properly optimized. Always be working to take advantage of any market / channel / workflow synergies across channels.
  • Proactively monitor the latest + digital marketing opportunities and propose tests/additional activity where there is potential business benefit.
  • Forecast, track, and report on per channel campaign effectiveness metrics as well as overall ROI to internal stakeholders. Leverage data to make intelligent, informed recommendations, decisions and forecasts regarding our paid investments.
  • Monitor, analyse and tune campaigns to maximize conversion and lead quality. Intimate knowledge of KPIs such as CPA, LTV, monthly spend, etc.
 Budget oversight

  • Own and manage the consolidation of marketing spend planner and invoicing on behalf of the full marketing team.
  • Manage purchase orders and budget spend against forecasts, liaise with cross-functional stakeholders to align on marketing investment levels, review media commitments against plans with media agencies.
  • Use insights from continual testing, customer data, and industry best practices to optimise marketing communications to achieve business goals and ensure customer satisfaction.
  • Set clear performance goals to achieve quarterly and annual goals through online and offline marketing initiatives.
  • Manage third party agencies to support overall marketing efforts.
  • Collaborate with a broad range of teams, including international marketing, product, engineering, customer care, sales, operations, and creative teams.
About you:
  • To succeed in this role you are a creative and innovative thinker with a data-driven mentality, with a mix of marketing, analytical, relationship management and organizational skills.
  • The role requires the ability to analyse activity effectiveness, deep dive on performance, modify campaigns or web content based on conclusions, and clearly articulate results to stakeholders.
  • You have a proven track record of demand generation and lead generation in a B2C/B2B/SaaS company using web and on-line and off line media.
  • You can successfully translate marketing plans into actionable projects.
You are
  • a self-starter who can work independently, keep yourself on track and on schedule, and communicate your progress as you go;
  • a multi-tasker and know how to juggle multiple priorities across different teams;
  • an expert in marketing tools like Salesforce, CRM platforms, Google Analytics, AdWords and support ticketing systems;
  • comfortable picking up new technologies and resolving technical issues to get your campaigns up and running;
  • a good process builder; someone who won’t just accept existing process as is but likes to optimise processes to increase speed and accuracy;
  • a strong communicator with excellent writing, editing, proofreading skills, and the ability to communicate intricate concepts simply and concisely;
  • experienced in managing and tracking budgets, media planning, execution and analysis;
  • expert at using data analytics to guide marketing decisions, and identify/document business cases for new opportunities;
  • comfortable working in an environment of experimentation, innovation, collaboration;
  • Flexible and can adapt and deal with evolving priorities and are comfortable operating in a high-energy, rapidly evolving and growing global business
                                                                                                                    Job Requirements and Experience:

Candidates must be experienced marketers with a proven track record of success. Interested candidates should possess:
  • 5+ years of media agency or brand experience (Expert in Paid Search and performance marketing).
  • Proven track record in driving ROAS for through complex, data-driven campaign setups.
  • Paid Media technical capabilities and advanced reporting and tracking.
  • Excellent numeracy skills.
  • Comfortable with data manipulation, building reports and accessing data from platforms;
  • Comfortable with large volumes of data - able to spot insight and direct action quickly.
  • Experience managing agency relationships and performance.
  • Language skills (French, German and Spanish) and experience managing global marketing initiatives are desirable but not mandatory.