Programmatic Strategy Lead, Pregnancy & Parenting - Everyday Health

Advertising New York, New York


Description

Position at Everyday Health

Everyday Health Group is seeking a Programmatic Strategy Lead to lead programmatic revenue growth on our Pregnancy & Parenting Portfolio. This role reports into our director of Programmatic Strategy.

You'll be a valued member of a collaborative team working across the Everyday Health Group portfolio of sites. We're dedicated and excited about what we do and we work hard to maintain that atmosphere. The right candidate for this position will be smart, enthusiastic, entrepreneurial, a problem solver, a go-getter and above all, a team player. We want people who strive to make positive impacts to the business and challenge those to do more with the great products and resources we have to better serve our clients.

 

About You:

  • Strong knowledge and experience working within Google Ad Manager (DFP) for trafficking and reporting
  • Hands on experience working with SSPs, header-bidding (Prebid/Index Exchange/Amazon) and/or other RTB platforms 
  • Strong analytical background with experience in BI tools (Domo, Tableau, Looker, etc) preferred
  • Intermediate to Advanced Microsoft Excel Skills (Pivot Table, VLOOKUP, SUMIF,etc.)
  • A keen interest in digital media operations and online advertising
  • 2+ years of experience in Pricing, Yield Management, and/or Sales Analytics for digital Ad Agency, Publisher, Ad Tech Vendor preferred
  • Strong analytical background and problem-solving skills 
  • Excellent quantitative, communication, follow through and interpersonal skills
  • Keen understanding of RTB/Programmatic landscape
  • Experience building revenue models and data visualization
  • Ability to understand complex systems and processes
  • Experience with set up and management of Programmatic Deals, both PMP and PG deals
  • Bachelor's degree in business, mathematics, science, technical field or equivalent experience 

 

The Work:

  • Maximizing revenue and eCPM performance for third party revenue across the entire portfolio of digital properties
  • Work closely with our SSP partners to provide recommendations and insights around third party revenue performance
  • Monitor partner performance by integrations through in-depth bid analysis reporting
  • Assist with setup and management of existing and future SSP platforms and third party partners
  • Contribute to the evolution of overall revenue strategy with A/B testing and analysis
  • Monitor and maintain ad quality across our portfolio of partners including updating blacklists, monitor acceptable file size, waterfall length and network requests
  • Collaborate across departments to build and test custom ad revenue programs
  • Work closely with Sales and Customer success team to come up with new and innovative programmatic deal offerings
  • Further the development of existing reporting tools and create new tools to optimize and test product changes and revenue impacts
  • Help inform the direct monetization team on CPM, impression and revenue trends through data-driven insights
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