Audience Development Specialist - Ziff Davis

Other Tempe, Arizona


Description

Position at Ziff Davis

Audience Development Specialist (B2B)

 

As an Audience Development Specialist you’ll be a key member of the Ziff Davis B2B division working closely with Product, Development, and Content teams to engage and grow the member base, improve website usability, and drive organic search acquisition. The ideal candidate is a detail-oriented self-starter who exhibits strengths in research, data analysis, and creative thinking.

 

Responsibilities:

 

  • Oversee the SEO channel including market developments, performance trends and specific website optimizations to drive organic growth.
  • Provide regular analysis for content teams and assist with optimizing published content via the CMS including occasional copywriting and webpage editing.
  • Facilitate product development initiatives including requirement writing, wireframe building, and quality assurance.
  • Support digital marketing initiatives for additional audience development channels including social and email.
  • Conduct competitive research and contribute new concepts and strategies to drive audience growth.

 

Skills and Qualifications:

 

  • Bachelor’s Degree or related digital marketing/product management experience.
  • Experience with SEO a plus, but not required.
  • Creative thinking skills; ability to find new ways to solve problems and achieve goals.
  • Ability to work effectively within a collaborative environment.
  • Strong entrepreneurial spirit and ability to multi-task effectively.