Digital Marketing Specialist

Marketing Remote - United States Los Angeles, California San Diego, California Seattle, Washington San Francisco, California Las Vegas, Nevada


Description

Position at J2 Cloud Services

About the Role

As part of the fast-growing Cloud Marketing team, the ideal candidate will have the ability to work effectively with cross-functional teams while enthusiastically contributing to our fast-moving and evolving business. The Digital Media Specialist will help build and manage paid search campaigns, providing insights, optimization and reporting. 

This role is fast-paced, detail-oriented and requires impeccable organization and time management skills. Top skills in Excel and an analytical mindset are a must. The ideal candidate is driven to be successful and knows how to continuously optimize paid search campaigns based on results.

We’re looking for a data-driven focused individual with initiative, creativity, drive and the desire to continually learn within a growing technology practice.  #ForTheLoveofData

 

 Responsibilities:

  • Optimize: Manage and maintain digital media campaigns for multiple brands across multiple channels (SEM, Affiliate, Display, etc.) to ensure each campaign meets the desired performance metrics and budgets, delivering progress and insight reports on a regular basis to the greater marketing team.
  • Implement: Develop and create new strategies to improve campaigns via testing with ad copy, landing pages, bidding strategies, negative keywords, and other appropriate methods.
  • Analytics: Extract data from platforms and tools to provide KPI reporting and analysis on channels, measuring key metrics for trend analysis.
  • Educate: Stay informed and current on advertising trends, advances, changes to the competitive landscape, and keyword research.
  • Collaborate: Manage relationships with external vendors and internal teams to ensure cohesiveness of online advertising with other marketing efforts.
  • Investigate: Incremental opportunities through new vendors, offerings, and unique placements

 

Core Competencies:

  • Loves to Learn:  As a digital marketer, you must love to learn all things digital media by keeping in front of industry, programmatic and paid media trends and developments by conducting research, engaging in training and attending industry events
  • Customer Focused: Keeping the eye on what our customers want and to optimize our customer experience.
  • Results Driven:  Provide detailed account analysis and campaign updates on an ongoing basis to ensure we meet and exceed performance goals, while having fun.  

 

Requirements:

  • 2+ years of experience managing successful digital media campaigns including: paid search, affiliate, display, mobile app
  • Bachelor’s degree in Marketing, Business, Mathematics or related field preferred.
  • Proven track record of successful SEM implementation and optimization.
  • Experience using tools and platforms such as: Kenshoo, SA360, Google Analytics, Commission Junction, Apple Search Ads, etc.
  • Familiarity with site analytics such as Google Analytics
  • Superior skills with Excel and Google Sheets.
  • Google Ads Certification is a plus.
  • Detail oriented and possess strong problem solving, multi-tasking, and organizational abilities.
  • Comfortable defining process through ambiguity; able to pivot to emerging business needs
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Experience working in European markets is a plus
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