Paid Search Specialist -

Marketing Austin, Texas New York, New York


Position at

Ziff Davis Commerce is seeking a passionate, results-oriented individual that wants to make a difference to develop and manage performance-driven paid search campaigns across multiple verticals and brands. This position requires comprehensive paid search marketing experience, an inquisitive and detail-oriented nature, excellent analytical skills, and the ability to identify patterns, develop insights and build growth plans.





Manage Keyword-Level Paid Search Campaigns

  • Manage and grow ROI-positive paid search advertising campaigns across multiple interest verticals
  • Perform keyword research and generation using internal and external data
  • Write strong ad copy, test, and iterate to improve performance
  • Develop strategies for maximizing performance across hundreds of campaigns

 Analyze and Make Decisions Based on Data

  • Use large data sets and imagination to identify opportunities for campaign optimization on a daily basis
  • Model, forecast and achieve monthly revenue targets and goals
  • Provide proactive reporting, analysis and actionable insights to the team and management
  • Perform statistical analysis using A/B testing or multivariate methods to identify opportunities and develop strategies for maximizing performance across hundreds of campaigns

 Improve Efficiency and Grow Our Business

  • Partner with internal teams to help improve user website experience, increase conversion rates, and develop external relationships
  • Assist with improving the proprietary reports and tools we use to manage our business

Test Other Advertising Platforms


  • Conduct other online marketing initiatives, such as display and social media ads, to increase both performance marketing volume and brand awareness
  • Test and improve performance creatively and systematically based on short term and long term goals and objectives




  • 3-5 years of full-time experience in paid search marketing required, including experience managing enterprise-level campaigns
  • Expert-level understanding of paid search best practices and strategy in the context of performance marketing
  • Exceptional attention to detail
  • Enjoys making rapid decisions based on analysis of data
  • Excellent verbal and written communication skills
  • Eagerness to meet and exceed objectives, and take initiative to solve problems
  • Ability to work in a results-oriented and fast-paced environment, both as part of a team and individually
  • Excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
  • Experience managing or supervising others or a small team
  • Strong Microsoft Excel proficiency, including formulas, functions and pivot tables
  • In-depth knowledge of Google AdWords and Bing Ads interfaces and best practices
  • Working knowledge of major display advertising networks and best practices
  • Working knowledge of Kenshoo, Marin or other SEM management system (preferred)


Ziff Davis, a subsidiary of j2 Global, Inc., is a leading global digital-media company operating in four core verticals: Technology, Gaming, Healthcare and Shopping. Its brands –PCMag, Geek, IGN, Everyday Health, AskMen,, TechBargains, and – produce and distribute premium content across multiple platforms and devices. Ziff Davis delivers advertising, performance marketing, data services and licensing solutions to thousands of clients worldwide. Ziff Davis publishes in 25 languages and successfully partners with local publishing operators across 114 countries.