Audience Growth & Retention Marketing Manager - (Email & Browser Push)

Marketing New York, New York Remote - United States


Description

Position at Ziff Media Group

Overview:

The Ziff Media Group Audience Growth Team is searching for an energetic and motivated individual to join their Audience Growth & Retention team.  If you’re looking for an opportunity to geek out on tech, internet culture and e-commerce, in a fast-paced, data-driven, results-oriented environment, ZMG is the place for you. 


This role will support the Director across all aspects of Email & Browser Push audience acquisition & retention.  You will gain exposure to our PCMag and Mashable newsletter brands and work cross-functionally across Product, Editorial and Analytics teams to drive email marketing growth and performance goals.  


This role will focus on day to day operations and strategy for driving new acquisition and retention of subscribers to Email and Push channels, including:

  • Collaborating with the Email/Push Director and Product team to set and hit aggressive targets for driving list growth and loyalty, while preventing churn and retaining customers.
  • Building new workflows and optimizing existing workflows in Campaigner (Email Service Provider) and OneSignal (Push Notifications Service Provider) platforms to drive engagement and retention of email subscribers. 
  • Aligning with both internal teams and external vendors/partners to develop and launch new initiatives across PCMag and Mashable driving newsletter and push notification subscribers.   
  • Monitoring list growth, attrition and deliverability of email & push notifications to subscribers and reporting on trends weekly/monthly or as needed.  
  • Developing and launching sweepstakes and swap campaigns with third party partners driving newsletter and push notification subscribers.   

Qualifications:

  • 3-5+ years experience in email marketing, database marketing, acquisition marketing or related fields required.
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field
  • Proven ability to drive customer demand, growth and engagement
  • Excellent project management skills
  • Extremely strong collaboration skills - with experience working across cross functional teams 
  • Strong analytical skills with a passion for testing and measuring results
  • Experience in CRM email marketing and push notification platforms/marketing automation tools strongly preferred
  • Experience working with external partners/vendors in the audience acquisition industry strongly preferred

Ziff Media Group is a portfolio of brands within Ziff Davis, LLC, a J2 Global company, that includes PCMag, Mashable, AskMen, RetailMeNot, Offers.com and BlackFriday.com. 


Ziff Media Group is committed to diversity and encourages members of traditionally underrepresented communities to apply.