Editor/Senior Editor of Content Strategy

Editorial New York, New York


Position at What to Expect

What to Expect seeks a Content Strategy Editor to oversee content creation, optimization, and growth in a fast-paced, deadline-driven digital publishing environment. The candidate is a detail-oriented, enterprising digital media editor with expert editing, packaging, promotion, and curation skills.

His or her primary responsibility will be to develop best-in-class pregnancy and parenting content that drives affiliate e-commerce revenue, organic audience growth, engagement, and awareness of the What to Expect brand. He/she will be responsible for measuring and optimizing the performance of content over time, and will track and regularly report on performance using established analytics tools. He or she will also oversee a team of freelance content developers. This position will report to the Editorial Director.


  • Execute e-commerce content strategy, including creation and maintenance of best-of guides, developing strategy around deals and sales, and developing new distribution tactics within the What to Expect app
  • Grow What to Expect’s audience and acquire new traffic sources through external platforms, including social, newsletters, and partnerships
  • Use data and analytics to inform decision-making and meet aggressive goals for traffic, engagement, and e-commerce


  • Proven ability to create and promote content in the health and wellness space, including managing content creation workflows
  • SEO best practices, especially as they relate to commerce
  • Ability to manage schedules, budgets, and resources to ensure timely rollout of new content


  • Minimum 4 years of experience as a digital media editor, including experience with health and wellness content and e-commerce