Campaign Manager - Everyday Health

Marketing New York, New York


Description

Position at Everyday Health

Everyday Health is seeking a dedicated, highly focused, and analytical Campaign Manager to join our marketing team.  The Everyday Health HCP marketing team is responsible for communicating with our Physician and clinician audiences across all of our properties, including MedPageToday.com and a network of related properties. Overall we reach >750 thousand practicing physicians in the US and 2 million other HCPs.

As our Campaign Manager, you will plan and develop digital marketing strategies and manage marketing across multiple channels including search, social and display. You will optimize a sizeable marketing budget across a portfolio of paid media channels, diving into performance metrics and generating insights on marketing campaigns. The role will require ownership from start to finish including managing, tracking, reporting and analysis of all digital marketing efforts to drive successful audience generation and retention for each of our programs.

Responsibilities

  • Coordinate across teams to identify and promote top performing content within key audience segments
  • Review campaigns daily and optimize program tactics to meet client KPIs
  • Produce, manage and assure timelines are being met and in accordance with overall goals
  • Purchases media and inventory based on allowable acquisition costs and optimizes spend
  • Meet regularly with other cross-functional internal teams to showcase results, progress, and drive best revenue results
  • Work with partners and affiliates to maximize available ad inventory
  • Develop detailed analysis of current programs and provide weekly performance reports with optimization recommendations
  • Test and optimize new opportunities
  • Manage assets, targeting and program deliverables
  • Stay abreast of new tools, trends, and competitive landscape

Skills and Requirements:

  • Excellent written and verbal communication, organizational, and interpersonal skills
  • Minimum of 3 years’ experience in digital media
  • Strong analytical, deductive and problem solving skills with high attention to detail – proficiency in Excel
  • Ability to think creatively with an eye for achieving business metrics
  • Capable of applying learning’s from one campaign across portfolio of products
  • Strong working knowledge either Omniture or Google Analytics and the ability to trouble shoot and verify data obtained through web analytics
  • Skilled in communicating effectively and leading cross-functional teams to reach common project goals
  • Ability to multi-task while meeting tight deadlines
  • Entrepreneurial spirit - Self-motivated, knowledgeable and passionate for success
  • Experience with sales applications including Sales Force and DFP
  • A strong plus understanding of enterprise level reporting tools
  • Understanding of digital media required, advertising industry knowledge a plus
  • Must be outgoing, proactive, friendly, and work well under pressure

Everyday Health is a leading provider of online consumer and HCP health solutions. We provide our consumers, clinicians, advertisers and partners with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum—from lifestyle offerings in pregnancy, diet and fitness to in-depth medical content for condition prevention and management.

 

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