B2B Marketing Manager - Everyday Health

Marketing Denver, Colorado Remote - United States


Position at Everyday Health - Professional

Health eCareers helps healthcare providers make the most of their calling. With thousands of healthcare employers across the United States and a network of more than 60 exclusive association and community partners, Health eCareers supports qualified healthcare providers in finding opportunities with employers looking for top talent. Health eCareers also offers industry news and career advice targeted to your healthcare specialty, as well as the latest healthcare salary data. For employers, Health eCareers has innovative recruiting tools and services and healthcare hiring insights that you won't find anywhere else. To learn more, visit healthecareers.com.  Health eCareers is a part of Everyday Health Professional.

The Opportunity

Health eCareers a property of Everyday Health Group, is looking for an experienced Marketing Manager to create, implement and track B2B marketing programs that support customer retention and new acquisition engagement and revenue goals.  This role reports to the Director of B2B Marketing and is an integral part of our marketing team, responsible for managing multiple campaigns across marketing channels, testing new strategies, working with the sales organization, and helping Health eCareers advance its position as the leading career resource for health care professionals.

Key Responsibilities

  • Support B2B marketing and sales efforts as relates to: lead generation, funnel tracking, attribution, and analytics
  • Develop, manage, and optimize demand generation marketing campaigns across email, search, social, display, and other channels
  • Execute content marketing strategy, including developing outlines, conducting customer interviews, and managing projects with writing and design teams
  • Partner with the Product team on developing and implementing effective marketing and search engine optimization (SEO) strategies
  • Oversee paid and organic channels including strategy, budget, and optimization.
  • Work with Director and email operations team to execute and optimize email marketing strategies to increase client engagement, lead generation, and develop new revenue opportunities.
  • Collaborate with sales, partnership, product, and other internal teams as needed in order to achieve key objectives
  • Evaluate marketing channels, campaigns, and tactics through thoughtful data analysis and use insights to focus efforts on activities that drive results

Job Qualifications

  • Bachelor’s degree
  • 4 years or more experience in demand generation
  • Experience working in B2B marketing and with sales teams
  • Experience managing organic and paid marketing channels
  • Expert in Google Ads, Microsoft Excel and Google Analytics
  • Highly analytical and data-driven
  • Experience identifying and measuring SEO opportunities
  • Strong interpersonal and communication skills
  • Experience working with Salesforce and Pardot Marketing Automation platform (or equivalent)
  • Experience in healthcare marketing a plus

Our Culture

We’re passionate about bringing products to market that help healthcare professionals make the most of their calling.  We enable healthcare employers to reduce time to fill and improve the quality of candidates they engage with.  We partner with leading healthcare associations and communities to deliver market-leading career centers.  We love collaboration, always desire to understand the business problem we’re solving, push decisions down as low as possible, and want to further our culture of innovation and experimentation.

About Everyday Health

At Everyday Health Group, a division of J2 Global®, we work in a culture of collaboration and welcome those who desire to join our growing global community.  We believe in careers versus jobs and people versus employees.  We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. 

Everyday Health offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven,  Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then Everyday Health is the place for you.

Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

NOTE: This job description is not intended to be an all-inclusive list of the duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job as of the date this job description was prepared. Management reserves the right to modify this job in order to meet business needs.  (Colorado only*) *Note: Disclosure as required by sb19-085 (8-5-20) of the salary compensation for this role when being hired into our office in Colorado.  The salary range for this role is $60k to $80k.