Description

Everyday Health Group’s Pregnancy & Parenting division seeks an experienced editorial leader to oversee commerce content strategy for What to Expect and BabyCenter. Reporting to the VP/Editorial Director, you will lead our brands’ mission to deliver content that helps pregnant people and new parents make important purchasing decisions. 

Responsibilities

• Optimize and expand our brands’ libraries of buying guides and product roundups, with an eye toward how they can enhance the user’s baby registry experience 
• Maintain a commerce content calendar based on SEO, seasonal needs, and shopping holidays such as Black Friday and Amazon Prime Day
• Oversee efforts to expand the brands’ coverage of trends and deals
• Work on a cross-functional team to test content template and UX improvements 
• Ideate and develop new revenue-driving initiatives and content franchises 
• Hire and manage freelance resources to support product-focused video production
• Manage two staff commerce editors 

Qualifications

• 8+ years of editorial experience, ideally with a health or parenting focus 
• Experience using affiliate dashboards such as Skimlinks, CJ, and Amazon Associates 
• Proficiency in SEO content strategy and tools such as SEMRush 
• Experience scaling editorial operations in a high-growth environment