Director, Commerce Content - What to Expect

Editorial New York, New York


Position at Everyday Health - Pregnancy & Parenting

Everyday Health Group’s Pregnancy & Parenting division seeks an experienced editorial leader to oversee commerce content strategy for What to Expect and BabyCenter. Reporting to the VP/Editorial Director, you will lead our brands’ mission to deliver content that helps pregnant people and new parents make important purchasing decisions. 


  • Optimize and expand our brands’ libraries of buying guides and product roundups, with an eye toward how they can enhance the user’s baby registry experience 
  • Maintain a commerce content calendar based on SEO, seasonal needs, and shopping holidays such as Black Friday and Amazon Prime Day
  • Oversee efforts to expand the brands’ coverage of trends and deals
  • Work on a cross-functional team to test content template and UX improvements 
  • Ideate and develop new revenue-driving initiatives and content franchises 
  • Hire and manage freelance resources to support product-focused video production
  • Manage two staff commerce editors 


  • 8+ years of editorial experience, ideally with a health or parenting focus 
  • Experience using affiliate dashboards such as Skimlinks, CJ, and Amazon Associates 
  • Proficiency in SEO content strategy and tools such as SEMRush 
  • Experience scaling editorial operations in a high-growth environment