Product Designer - What to Expect

Product Development New York, New York


Position at What to Expect

What to Expect, the world’s most recognized pregnancy and parenting brand, is looking for a talented and motivated product designer passionate about creating compelling user experiences. As a product designer, you’ll lead a cross-functional team to put products in the hands of millions of parents during the most important time in their lives

This role is the perfect fit for a highly competent product designer aiming to grow their career while influencing the direction of a world-class digital brand.

We have ambitious goals to expand our audience and business models over the next 12 months and beyond – all to further our mission of supporting happy, healthy families.


The Team:

Our product & design team values a results-driven, open-minded culture. Fellow team members will both respectfully challenge and support you, as we strive to create experiences that customers love.



  • Holistic experience design, product orientation, prototyping, user testing, interaction and visual design
  • As we expand beyond pregnancy; organize design systems to expand our user journey and IA (pregnancy, parenting, healing after loss, trying to conceive)
  • Succinctly communicate product vision and roadmap to build buy-in, then collaboratively execute solutions

About You:

  • You are a systems-level design thinker who enjoys creating useful order— people may even say you could moonlight as an information architect
  • You guide a team towards crafting experiences which are useful, aesthetic, understandable, unobtrusive, innovative, honest, long-lasting, and fun
  • You rigorously expose your ideas to user feedback, data, experts, and other team members to inform their constructive evolution
  • You take the time to understand the business impact of design decisions
  • You are thorough down to the last detail
  • You take a highly collaborative approach to solve complex challenges and love working with a multidisciplinary team


  • 4+ years experience in B2C digital product design
  • Your online portfolio visualizes a mastery of design fundamentals
  • Competence designing and prototyping in Sketch, Zeplin, Principle, Invision, Abstract