Sr. Marketing Manager, B2B / Demand Generation (Remote work option)

Corporate Marketing Hollywood, California New York, New York Seattle, Washington Austin, Texas San Francisco, California California


Description

Position at j2 Cloud Services

The Sr. Marketing Manager - Demand Generation is a member of the j2 Global®  Cloud Services division within the Digital Fax business unit as a member of the Enterprise Marketing team. The Enterprise Marketing team supports a variety of marketing activities and brand management for the Enterprise segment. This positions reports to the Director – Enterprise Marketing and is responsible for the development and execution of marketing strategies to meet organizational objectives as outlined in the annual eFax Corporate®, Enterprise marketing plan.  Remote employment can be available to those outside the Greater Los Angeles area. 

Key Attributes:

The ideal candidate will thrive in a high-energy environment and excel in coordinating multi-variable projects and will have hands-on experience with all aspects of campaign management and demand generation tactics including forecasting goals, establishing timelines, setting expectations and tracking performance for all demand generation activities.  As the position will work very closely with multiple levels of management, key business stakeholders and marketing agencies, this position requires a passionate, collaborative, innovative, strategic and smart individual with the ability to work in a fast-paced entrepreneurial environment and get the job done.

Job Duties:

  • Responsible for developing the marketing plan, lead generation plan and supporting budgets for eFax Corporate, Enterprise segment marketing on an annual basis.
  • Develop, manage and track select campaigns for demand generation and awareness building for in support of the Corporate Fax - Enterprise business objectives.
  • Forecast, track, and report on campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, monitor, analyze and tune campaigns to maximize conversion and lead quality. 
  • Leverage data to make intelligent, informed recommendations, decisions and forecasts regarding our paid investments.
  • Serve as overall project manager and liaison for Enterprise demand generation tactics including but not limited to;
    • Email Marketing campaigns
    • Search engine marketing
    • Account based marketing
    • Content Distribution 
    • Nurture and drip campaigns
    • Data Intelligence 
    • Media buying with print and online sources
    • Campaign Analytics
    • Awareness (online, print, media, etc.)
    • Social Media
  • Develop and manage relationships with marketing agencies and third party marketing vendors.
  • Responsible for establishing performance analytics and dashboards, and distributing this information via regular reporting to all key stakeholders on a monthly or as needed basis.
  • Developing and maintaining a demand generation marketing calendar.
  • Ability to work cross-departmentally to gather assets, business requirements, marketing goals and objectives, etc.
  • Manage and coordinate marketing, advertising, media buying and promotional activities as directed.
  • Develop an understanding of the buying cycle, journey as well as the decision maker and influencers involved within target markets
  • Work collaboratively with the Inside and Enterprise Sales teams ensuring effective creation and communication of all marketing campaigns and programs.

 Job Requirements and Experience:

  • 8+ years of campaign strategy and execution experience in B2B technology companies, with proven ability to deliver strong results 
  • 4+ years’ experience marketing to business and IT professionals in large organizations.  Healthcare industry a plus. 
  • Experience in running a portfolio of high quality, multi-channel demand generation programs.
  • Demonstrated ability to show lead growth, and pipeline development for enterprise markets.
  • Strong analytical and quantitative skills - must have both an interest and skill in analyzing and making meaning out of data and translating that into actionable changes.  
  • Must be well versed in current marketing best practices, reporting, and maintain knowledge base of future trending.
  • Excellent communication skills with the ability to communicate and present effectively, both orally and in writing.
  • Proficient to expert experience with Salesforce.com® and Marketing Automation - namely Marketo® ,
  • Understanding of data analytics and visualization tools and their use such as Tableau®, Domo® and others.

Education:

  • Bachelor’s degree in Marketing, Communications, Business Administration, Economics, Interactive Media or a related field or equivalent experience. 

Tell us about yourself. 
Share your resume and a cover letter that explains why you believe you would be a fit for j2 Cloud Services and this position.   

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