Lead Analyst, Audience Analytics - Ziff Media Group

Other New York, New York Remote - United States


Position at Ziff Media Group

Ziff Media Group is looking for an experienced analytics professional to join our growing Audience Analytics and Insights team, helping measure our audience and grow traffic/engagement across our products.  S/he will work across the Publishing websites in the ZMG portfolio leading the measurement strategy for Mashable, PCMag, AskMen and ExtremeTech.


  • Provide data-driven insights to inform our broader content strategy across on site, video, social media and distributed platforms
  • Manage audience traffic and KPI reporting, delivering insights and recommendations across teams to drive business decisions
  • Develop, build out and automate reports/dashboards across properties that provide insights into our audience (i.e. content consumption, topic performance, engagement/loyalty, traffic). 
  • Responsible for not only pulling reports and analyzing data but also focusing heavily on crafting the narrative, packaging the results and making recommendations around growth opportunities.
  • Identify business objectives and recommend measurement solutions to support those, ensuring that all required performance data can be reliably tracked and reported
  • Work collaboratively with key stakeholders to identify and gather business requirements for website tagging across our websites and other digital assets
  • Work closely with the Product & Engineering teams to implement tag management solutions and conduct necessary QA checks by debugging analytics server calls and verifying data is being collected properly in Google Analytics
  • Provide in-depth analyses to deliver case studies/metrics recaps around the success of our events coverage  (i.e CES, Apple Keynote) and major commerce initiatives (Prime Day, Black Friday)
  • Collaborate cross-functionally across groups in the organization including Editorial, Product, Commerce, SEO, Business Intelligence and Marketing/Sales
  • Help oversee the work and development of analysts on on the team

Qualifications & Must Haves:

  • 5+ years experience in digital analytics, insights and data science at a digital publisher
  • Proficiency with analytics tools like Google Analytics, Google Search Console and Chartbeat
  • Strong understanding of data visualizations and working with large datasets, experience working with Tableau, Looker, SQL or BigQuery a strong plus 
  • Knowledge of how to define & document web analytics tagging requirements
  • Ability to QA measurement-related code changes and work with product/engineering on ad hoc troubleshooting
  • Advanced level user of Excel/Google sheets (pivot tables, Vlookup, data validation, graphs/charts) and Powerpoint/Google Slides to develop presentations
  • A team player with strong project management and leadership skills
  • Able to multitask in a fast-paced environment with changing priorities