Marketing Operations Specialist - Everyday Health

Marketing Denver, Colorado


Description

Position at Everyday Health

Everyday Health is seeking a dedicated, highly focused, and committed Marketing Operations Specialist to join our team.  The Everyday Health Professional Marketing team is responsible for communicating with our Health Care Professional (HCP) audience via MedPageToday.com, DoctorDirectory.com, HealtheCareers.com and a network of related properties. Overall we reach >750,000 practicing physicians in the US and 2 million other HCPs.

 

The ideal candidate will be an internally motivated team player who has excellent organizational, interpersonal, technical, and analytical skills. This role will assist our marketers and network of brands maximize the effectiveness of their communications including various types of email (newsletters, alerts, marketing emails, etc.) and website based creatives. This person will work cross-functionally to create and deploy compelling email communications in a timely and accurate manor. They will strive to constantly improve the effectiveness and efficiency of our marketing communications, with a particular focus on the email channel. This work may take the form of:

 

  • Coding and launch of new email and newsletter products
  • Provide front-line internal support and operational coordination of campaigns across lines of business
  • Creating and optimizing automated and personalized campaigns
  • Working quickly to produce proof of concept processes for new campaigns/products
  • Participate in the creation, oversight, and refinement of scalable workflows for email and other tactics/products
  • Enabling other groups within the organization to send email communications to our user base in a way that serves the needs of the HCP group as a whole
  • Work closely with cross-functional managers to gather requirements for development and enhancement of tools and applications
  • Managing lists and defining the appropriate audiences for various communications

 

This is a hands-on role that requires proficiency with HTML and Email Service Providers (ESPs). Experience with Campaigner and/or SailThru a plus.

 

Responsibilities:

  • Own end to end implementation of email and newsletter campaigns including specifications, coding, set-up, and execution
  • Work cross-functionally with the Editorial, Marketing, Product, and Development teams to develop and refine new email products, internal and 3rd party tools, streamline workflows, and ensure best practices are utilized
  • Provide insight and direction to improve campaign performance and effectiveness
  • Employ a data driven approach to understanding our various audiences and relevant content to provide greater insight into what drives physician engagement

 

Requirements:

  • Must be a self-starter; able to work with minimal supervision to initiate and complete tasks individually that require input from multiple (and regularly remote) sources
  • Excellent written/verbal communication, organizational, and interpersonal skills
  • Proactive, friendly, and work well in a deadline driven environment
  • Intermediate knowledge of HTML
  • General understanding of enterprise level reporting tools
  • Attention to detail a must
  • Proficiency in Google Suite/Microsoft Office
  • Understanding of digital media industry and practices

 

Preferences:

  • Basic knowledge of Adobe’s Creative Suite including Photoshop, Illustrator, InDesign, and Dreamweaver, as well as Power Point and Excel
  • Knowledge of web design best practices and web standards is beneficial
  • Knowledge of advertising industry

 

Everyday Health Group is a leading provider of online consumer and HCP health solutions. We provide our consumers, clinicians, advertisers and partners with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum—from lifestyle offerings in pregnancy, diet and fitness to in-depth medical content for condition prevention and management.