Business Development Director - SWZD

Sales London, United Kingdom


Position at Spiceworks

***In terms of logistics, all interviews will take place over phone or video due to the coronavirus**

***This position is based in our London- Chertsey, Surrey office***

SWZD is a safe, inclusive place for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, particularly in the technology industry. Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point -- we ask: please apply anyway. We're flexible on location wherever possible - we are a Work From Anywhere company. We don't believe in a "perfect" candidate and we embrace our "Evolve and Adapt Quickly" core value, so if you believe that this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about Pushing Boundaries to succeed, please apply. 

About Aberdeen a Spiceworks Ziff Davis Company:

Spiceworks Ziff Davis (SWZD) is the trusted global marketplace for connecting technology buyers and sellers across all marketing channels. We provide the valued information IT and business decision makers need to research, buy, and manage technology while delivering the intelligence and insights technology brands need to create and sell better products and services. We combine the breadth and depth of the Spiceworks, Ziff Davis and Aberdeen to provide expert content, trusted 1st party data, and proven lead generation capabilities to help technology buyers and sellers to grow their businesses.

Why this opportunity is exciting? Aberdeen is a leading provider of Market Intelligence Solutions to the B2B Technology market for over 40 years and being a recognized, established and trusted brand for content marketing and demand generation solution as well as marketing data and analytics. Our solutions cover data, intent, content and demand generation services for sales and marketing professionals. They provide proprietary intelligence on who their ideal target audiences are, what they are interested in now, how to connect with them and what content to share with them. The Aberdeen integrated marketing solution provides our customers with a unique ability to reach the best opportunities.


We are poised for growth with a culture of innovative thinking, results orientation, and holding each other accountable.  Plus, we are a pretty fun bunch!



Who You are:

Are you a professional consultative seller, understanding how successful marketing in large organizations work? You will be discussing current marketing structures and challenges of our customers and prospects and are able to consult in how Aberdeen’s marketing solutions will improve their success. You are experienced in selling data, data analytics, content or demand generation programs to CMOs, senior marketers or data insight teams in top technology organizations and are excited in joining our European sales team.

The Business Development Director’s role is to develop and grow our strategic engagement with top technology companies to sell Aberdeen’s Solution portfolio. You are a real hunter with existing relationships in the top technology companies and have successfully performed this role in a similar organization.


Job Responsibilities 

  • Achieve your monthly, quarterly and annual sales bookings target
  • Your key focus will be business development in net new accounts, but a small number of existing customers might be added to your territory. You will be responsible for not only renewing but also growing these existing client accounts.
  • Identify and meet key decision makers in your given territory 
  • Understand your prospects’ challenges regarding data, demand generation and content marketing to present an Aberdeen solution
  • Grow your network of contacts within your given key accounts, understand their strategies and structures, build an engagement strategy  
  • Additional focus on selling an international tailor-made services portfolio. Specifically with these custom services to large B2B tech companies.
  • Review existing relationships across the Aberdeen sales teams in your given accounts to leverage opportunities
  • Build Account and territory plans    
  • Become an expert in our products and their value proposition in the marketplace.  Advocate for Aberdeen with prospective customers.
  • Manage all stages of the sales process from identification to closure and track progress in SFDC
  • Forecast accurately expected bookings
  • Work collaboratively with the Analyst teams to support your sales approach
  • Be a strong team member and enjoy winning in a team environment
  • Consistently achieve and exceed sales performance objectives
  • Performance measurements include monthly, quarterly, and yearly sales objectives as well as additional KPIs (size of pipeline, meetings held etc.)



  • 5+ years of demonstrable consultative sales success in a role requiring prospecting, cold-calling, analyzing, and closing new business
  • Must have experience in selling data, data analytics, content or demand generation services at strategic level and a professional understanding of marketing services
  • Proven experience in selling solutions to C-level marketers
  • Must be comfortable discussing business value, ROI, marketing strategy and general business conditions; know how sales, marketing, and business development work together to achieve revenue goals 
  • Must be knowledgeable of B2B marketing processes
  • Must have proven success consistently achieving and exceeding sales performance objectives
  • Bringing existing network of contacts in technology organizations, understanding of the tech market would be an advantage
  • Excellent presentation skills
  • Good at building and maintain relationships with C-level contacts 
  • Self-Starter who holds a competitive passion, creativity, and confidence at all levels
  • Team player attitude
  • Holds themselves accountable for consistently exceeding results
  • Degree educated
  • Native English speaker, additional European language skills a plus