Product Marketing Manager, Ad Product - Everyday Health

Sales New York, New York San Francisco, California


Description

Position at What to Expect

Product Marketing Manager, Ad Product

The Ad Product Marketing Manager at Everyday Health Pregnancy & Parenting will focus on monetization opportunities that unlock the value of our market-leading digital brands and drive revenue.  You will own the Sales ad project roadmap from ideation to product rollout by identifying market trends, translating partner needs, and working with cross-functional teams to build new commercial opportunities, articulate their value to our sales team and clients, and track performance to measure success.  


What You’ll Do:

  • Provide leadership to identify new ad products, enhance current ad products and communicate across the organization the importance of revenue-generating projects.
  • Partner cross-functionally with Product, Sales Planning, and Media Operations to commercialize products and own ROI analysis.
  • Be responsible for the advertiser experience and the user ad experience 
  • Develop a deep understanding of client needs and translate these into business opportunities and product requirements.
  • Execute solutions with the Product and Engineering teams.
  • Determine metrics of success for each product, analyze KPIs to drive decisions and action.
  • Track the evolving data monetization landscape: competitors, trends, opportunities.
  • Take a systematic, data-driven approach to problems and opportunities.

The Day-to-Day

  • Collaborate inter-departmentally with Sales, Sales Development, Product, Engineering, Research and Analytics to effectively communicate ad products, requirements, needs, and value.
  • Participate in external and internal Sales meetings and calls as the ad product expert 
  • Drive product initiatives ensuring timely delivery within budget and foster effective cross-functional communication and collaboration.
  • Forecast weekly product revenue. 
  • Provide weekly updates to internal clients and monitor product performance against goals and budgets.
  • Run experiments to test or optimize revenue ideas, ensuring the project achieves overall goals, meets the needs of clients and addresses the user experience.
  • Create and prioritize a product backlog proposing new ad opportunities to Sales & Product, evaluating ways to monetize new Product features. 
  • Stay abreast of industry, competitive, and consumer trends to help inform new features and functionality.

Education/Experience:

  • 5+ years of product marketing management experience 
  • Proven experience with ad technologies and solid knowledge of the larger digital advertising ecosystem
  • Strong planning skills; highly organized, proactive, and detail-oriented
  • Excellent communication skills
  • Ability to manage and prioritize requests from multiple teams for a variety of needs
  • Experience with agile development techniques preferred 
  • Undergraduate degree required
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