Integrated Marketing Coordinator - IGN

Marketing Culver City, California


Position at IGN

Have a passion for Digital Media and want to get into Integrated Marketing at a leading Entertainment Media Company? Learn all about the video game and entertainment industry, online advertising, and marketing in this exciting role as an Integrated Marketing Coordinator.


IGN is the leading media company focused on gaming, entertainment, and pop culture, attracting one of the largest concentrated audiences of young adults on the internet across 22 platforms including, YouTube, Facebook, Snapchat, Instagram, TikTok, and more.


Reporting to the Director of Strategy & Program Management in New York, this role is responsible for supporting the administrative & program management responsibilities of the pre-sale & post-sale teams. This will involve working with the variety of disciplines within the team such as: Marketing & Pre-Sale Strategy, Sponsorship & Product Support, Post-Sale Program Management, Ad Operations & Inventory Forecasting, as well as collaborating with teams throughout the business (sales, branded, social, product, and editorial).


The creative solutions team has offices in LA, New York, San Francisco, London and Sydney and is responsible for conceptualizing and delivering custom campaigns for IGN’s advertisers. Custom campaigns can include any combination of bespoke ad design, branded content, content sponsorship, events, and product launches; a successful candidate will be able to demonstrate that they have an interest in cross-discipline media and a desire to support the processes ideating and delivering these programs.


Core responsibilities:


  • Supporting the Strategy Managers, involving:
    • Setting up planning documents
    • Helping establish strategy for the brainstorming process Coordinating schedules for cross functional teams around important meetings and projects.
    • Acting as the central point of contact on cross-team projects
  • Working with teams around the business to timeline, budget and scope campaigns we are pitching Supporting the Program Managers, involving::
    • Setting up production and campaign documents (via Trello)
    • Coordinating schedules for teams involved in producing and activating incoming/sold campaigns.
    • Analyzing and reporting on campaign performance and making recommendations to achieve campaign KPIs Managing submission and program management documents (Formstack, Trello, G-Suite), helping facilitate process updates to our forms.
  • Collaborating with the IGN sales team to provide pre and post-sales support for all pending and sold marketing campaigns.
  • Work cross functionally with internal teams (Ad Operations, Integrated Marketing, Branded Content, Design & Creative, Product Development) to ensure that advertising campaigns are implemented and executed according to plan.


What we’re looking for:


  • Familiarity with IGN, its content and a passion for its subject matter -- as well as a familiarity with our competitive landscape.
  • We need a fast learner, who likes working in a dynamic and quick paced work environment. Ability to handle multiple projects and assignments across various clients or departments without feeling overwhelmed.
  • Great organizational skills - both in organizing themselves and those around them.
  • Someone who can think imaginatively and understand how to practically deliver on other’s ideas.
  • Experience working on large projects cross-department and cross-discipline
  • Excellent communication skills
  • A creative and analytical thinker
  • A great eye for detail and organization
  • Comfortable working with program management tools (Trello, G-Suite, etc)
  • 0-2 years’ experience working in digital media (entry-level role)