Head of eCommerce

Marketing Remote - United States


Description

Position at J2 Cloud Services

Join an energetic team in one of the hottest growing sectors in software—cybersecurity. VIPRE Security Group, a part of J2 Global (NASDAQ : JCOM), is a global, highly rated, award-winning security, privacy and data protection company protecting millions of consumers and businesses supporting some of the largest brands. Backed by cutting-edge machine learning, one of the world’s largest threat intelligence clouds and real-time behavior monitoring, the VIPRE Security Group delivers unmatched protection against today’s most aggressive threats. The group operates under various brands, VIPRE™, STRONGVPN™, IPVANISH™, SafeSend™, Inspired eLearning™, Livedrive™, SugarSync™, KeepItSafe™, LiveVault™ and OffsiteDataSync™. 

 

Be part of our team and help us fight the cybercriminals and protect our customers by delivering innovative solutions that help keep families and businesses and their data, digital identity, employees, websites, emails and applications private and safe. 



KEY PURPOSE: 

We are building a new eCommerce team and   as the  Head  of Ecommerce , we  want you to define Vipre Security Group’s global eCommerce strategy  and  create a world -class digital experience for B2C/SOHO/SMB.


Reporting to the VP, eCommerce Marketing,  this leader will be responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, forecasting, business planning, execution of promotional campaigns, merchandising, website design, web analytics and web technologies. 

 

PRIMARY RESPONSIBILITIES: 

  • Set the vision for a comprehensive website strategy, plans and execution to deliver a highly personalized, mobile first, premium online experience that drives sales and engagement.
  • Oversee site merchandising, activations (product launches, promotions and experience enhancements) and experience improvements across a global footprint.
  • Develop and execute the annual eCommerce plan in line with the enterprise planning process and ensure that the online growth strategy aligns with the organization's overall business strategy. 
  • Lead the consolidation of all Vipre security brands into one Web and CMS platform.
  • Turn raw data into actionable insights to drive funnel conversation, campaigns, A/B tests, website behavior and customer journey experiments. Drive a culture of innovation, constant optimization, and testing.
  • Partner with Analytics  and design and lead Web Development on new site features + functionality to support overall digital merchandising strategy.
  • Institute a purchase funnel optimization program that is integrated with all customer touchpoint channels  (paid media, customer call center, email)  
  • Develop and oversee a QA practice for the web. 
  • Advice on planning and activating merchandising initiatives that drive sales at Amazon and other key E-Commerce retailers.

 

QUALIFICATIONS & EXPERIENCE: 

  • 10- 15 years’ experience working in an eCommerce environment with 5+ years supervisory experience. Experience in building and forming teams is Preferred. 
  • Undergraduate degree in Marketing. MBA is preferred.
  • Deep subject matter expertise required in CRO and UX optimization activities in partnership with UX and analyst roles. 
  • Have in depth knowledge of Global eCommerce, consumer behavior, eCommerce marketing strategy/best practices, tools, vendor management and project management.
  • Passionate advocate for putting customers first. Driven to create engaging, frictionless experiences.
  • Strong knowledge of design and product development process. Understanding of web production within an eCommerce environment; Salesforce platform experience (Commerce & Marketing Cloud) a huge plus.
  • Knowledge and experience leading content rendering, publishing and optimization.
  • Knowledge and experience leading a global footprint, working with regional partners in and understanding of local market dynamics and requirements to drive an optimized shopping experience.
  • Strong marketing sensibility and ability to balance content and commerce
  • Self-starter with strong strategic thinking and problem-solving ability
  • Thoughtful team leader skilled at establishing business priorities and the ability to persuasively gain alignment with internal and external business partners.
#J2CloudServices
#LI-Remote
#LI-MW1