Performance Marketing Manager

Marketing Hyderabad, India Pune, India Mumbai, India


Description

Position at Spiceworks

SWZD is looking for a Performance Marketing Manager to oversee and manage SEO and SEM strategies.

Who you are: As an essential and integral part of the marketing team and its daily operations, the Performance Marketing Manager’s role is to help to develop the strategy, prioritization, and execution of tactics that takes into account data analytics, technology, and return on time and spend.

A successful candidate must be flexible, an independent thinker, and confident with planning, implementation, measurement, and optimization. Clear and effective communication, meticulous attention to detail, taking full responsibility of tasks at hand, and the ability to adapt well to a quickly changing environment are critical to the success of this position.

Who we are: Spiceworks Ziff Davis (SWZD) is the trusted global marketplace for connecting technology buyers and sellers across all marketing channels. We provide the valued information IT and business decision makers need to research, buy, and manage technology while delivering the intelligence and insights technology brands need to create and sell better products and services. By combining the breadth and depth of the Spiceworks Community with expert content, trusted 1st party data, and proven lead generation capabilities, Spiceworks Ziff Davis is uniquely positioned to help technology buyers and sellers to grow their businesses.

Responsibilities:

Technical SEO/SEM:

  • Manage SEO activities including content ideas for traffic generation, keyword optimization, and link building, and all SEM campaigns on Google and via possible sister media properties. 
  • Oversee the day-to-day search marketing activities across multiple search engines (Google, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
  • Partner with marketing teams to ensure copy and testing reflects current initiatives.
  • Drive on-page optimization tactics including content recommendations, updating page headlines, meta titles, meta descriptions, alt tags, schema code, and more.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Paid Social:

  • Track, collect and analyze data from a/b testing ad campaigns, PPC initiatives, and website analytics, identifying trends and insights in order to achieve maximum ROI.
  • Monitor campaigns daily to ensure the account is pacing well relative to budgets and targets.
  • Conduct ongoing keyword research and collaborate with content and web teams to build up our domain authority and search rankings.

Performance Analysis:

  • Conduct qualitative and quantitative audience research using data sets.
  • Partner with the Ops team to collect and interpret insights to guide campaigns, maximize engagement, and make data-backed recommendations.
  • Establish closed-loop analytics to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Measure impact  across campaign channels to inform recommendations.

Requirements:

  • Degree in marketing, communications, business, or related field. Master’s degree is a plus.
  • Experience in building, managing and optimizing paid acquisition efforts with campaigns in AdWords and LinkedIn.
  • Analytical mindset, with the ability to identify trends and insights through data analysis.
  • Adept at juggling many projects at once, working cross-functionally, while never losing sight of goals.
  • Effectively communicate expectations to team members in a timely and clear fashion.
  • Resolves and/or escalates issues in a proactive manner, to adhere to campaign delivery goals.
  • Deep understanding of customer segmentation and target account GTM strategies.
  • Proficiency in SEO and SEM best practices and implementation of such strategies.
  • Familiarity with analytical and database tools (Google Ads, Google Analytics, Google Tag Manager, Google Search Console, Google Keyword Planner) with proven ability to translate analytic data into strategic insights that drive successful marketing programs.
  • Google AdWords & Analytics certifications preferred.

  • Excellent written communication and copy-writing skills.
  • Well-versed in email best-practices and compliance.
  • Strong project management skills that will aid in designing and optimizing marketing programs to deliver upon overall company goals and metrics.

Qualifications:

  • 5+  years experience in similar role, preferable with media or B2B tech company
  • Accomplishes organizational goals by accepting ownership for accomplishing new and different requests
  • Comfortable with a high degree of dynamism in the business and works with urgency.
  • Self-starter with ability to work independently with minimal oversight and helps the team focus on the tasks that drive the most value.
  • Proactively explores opportunities to add value to job accomplishments
  • Ability to think critically to identify and analyze problems and offer solutions before bringing to management
  • Understands the importance of clear and effective communication in the workplace and pays great attention to detail.

***In terms of logistics, all interviews will take place over phone or video due to the ongoing coronavirus pandemic***

Empathy Statement: Spiceworks Ziff Davis is a safe, inclusive workplace for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, particularly in the technology industry. Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we suggest, please apply anyway.

Work from Anywhere:

We are flexible on location wherever possible - we are a Work From Anywhere company. We don't believe in a "perfect" candidate because we believe in our core value, "Evolve and Adapt Quickly". If you believe this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about pushing boundaries to succeed, please apply.