International Schools Partnership Careers

Head of Marketing

Role Profile

Purpose of Role

The Marketing and Communications Executive will provide consistent marketing insights, content and narratives that evidence our Amazing Learning philosophy, academic achievement (student and parent-facing objectives). This role is expected to explore all avenues of communication to build up the brand and ensure that both schools remain relevant in their respective market.

The post holder will be expected to build close working relationships with other members of the school SLT (senior leadership team) and the Admissions team. This role is also expected to coach and provide guidance to individuals within the marketing teams to perform their duties in both schools fully.

About Tenby Tropicana Aman

Tenby Tropicana Aman follows the international school curriculum comprising IGCSE and A-Levels, starting at the kindergarten level, and also offers the Malaysian National Curriculum [delete or edit where necessary]. With over [insert number of students] students, we have gained a reputation for excellence and high standards in education.

We champion a transformative approach to learning that goes beyond the classroom. By igniting our students' curiosity and growing their self-confidence, we empower them to become the next generation of changemakers.

Tenby Tropicana Aman is part of ISP Malaysia, one of the leading education groups in Malaysia that operates Tenby Schools, Asia Pacific Schools and Straits International Schools. The nine school campuses are strategically located in the developed areas of Klang Valley in Selangor, Perak, Penang and Johor.

ISP Malaysia is part of ISP, a global community of over 100 international schools across more than 20 countries.

Key Benefits

• A culture of engagement and trust, where staff contributions are recognised and valued.
• A passionate and motivated team of professionals who put children at the heart of decision-making.
• An embedded commitment to professional development and employee well-being.  
• Access to expertise, best practice sharing and learning opportunities across countries and cultures. 
• Competitive remuneration.
• School fee discount for children of employees.
• Medical outpatient and insurance benefits.

ISP Principles

• Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

• Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

• Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

• Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

• Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

For more information visit  http://www.internationalschoolspartnership.com

Head of Marketing – Key Responsibilities

Stakeholders:

• Internal:  School Admissions team; Senior leadership team.
• External: Parents and students.  

Functional :

• Director, Admissions & Marketing – Malaysia

Key Responsibilities:

1.  Lead on the successful delivery of dynamic marketing strategies:

• Work closely with the Director, Admissions & Marketing – Malaysia and the school academic and admissions teams to ensure that overall marketing strategies are aligned with annual budgets and the objectives for the School are met.
• Develop local catchment area data, analysis, and insights (from internal and external data sources).
• Work closely with the Admissions Manager, Director, Admissions & Marketing - Malaysia and Principal to develop and execute the annual marketing plans for the School.
• Develop and execute localised marketing strategies and tactical plans to address market demands and needs.

2. Marketing Communications 

• Develop annual communications strategies for the school by working closely with the Director, Admissions & Marketing – Malaysia and Principal.
• Provide an up-to-date content calendar for the school to consistently push out school narratives, stories, and successes across the year, working closely with the Director, Admissions & Marketing - Malaysia, the regional team and school stakeholders. 
• Produce different types of content – written copy, materials (via Canva, InDesign & Photoshop an advantage) photography and video for internal and external marketing to support the school content calendar while working closely with the SLT to ensure content is in line with our school narratives and learning.
• Ensure the school website and channels of communication have up to date information and dynamic and relevant content. 
• Understand, review and negotiate current marketing/vendor agreements, current partnerships, and entitlements in both schools with the intent of maximising cross-promotional opportunities.
• Utilise all relevant channels of communication and platforms to support school-initiated events, webinars, and activations to current parents with the aim of improving customer loyalty.
• Provide support to the Principal to develop communication materials for current parents when needed.
• Work with Admissions to build and develop relevant relationships with feeder schools in the catchment and other organisations by providing marketing and student recruitment support as required.

3. Any other responsibilities as assigned from time to time. 

Line management

The Head Of Marketing will report to the Campus Principal and Regional Head Of Marketing

Qualifications and Experience

Education: Bachelor’s Degree in business administration, marketing, communications, or a related field. or any other relevant fields.

Experience and Skills:

• Minimum 3–4 years of experience in admissions, marketing, student recruitment, or a related customer-focused role.years of work experience in International School. 
• Customer service experience and skill requirements

ISP Leadership Competencies

You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.

1. Cognitive

• Strategic, commercial and financial acumen
• Understands education sector and what drives success
• Outcome-driven with strong a strong focus on results
• Shares our ambition and goals and champions desired change
• Delivers strategic outcomes by inspiring and motivating their team to work towards shared goals
• Demonstrates financial understanding when making decisions and taking action
• Keeps self and team organised and on track

• Creative Problem Solver
• Tackles challenges in an organized and systematic way and finds solutions
• Sees problems as opportunities to improve and better deliver against organisational priorities
• Creates a safe environment within team to encourage innovation and problem-solving
• Empowers team to apply creativity and flexibility to overcome challenges
• Identifies risks and creates and implements mitigation plans

1. Interpersonal

Intentionally connects

• Supports, enables and inspires others to give their best
• Takes time to understand their team and personalise individual experiences
• A skilled identifier of talent who recognises the value of soft skills (emotional intelligence, drive, learnability etc.) as predictors of potential
• Focuses on people development through coaching and mentoring, sharing their experiences and insight
• Recognises and celebrates successes

• Collaborative & Communicative
• Develops and shares our collective vision
• Encourages collaboration and teamwork, making people feel like they are working and succeeding together
• Open-minded; actively listening and seeking and welcoming feedback
• Communicates honestly, transparently and with genuine care and empathy
• Articulates thoughts and ideas clearly and adjusts how they communicate to the person or situation

• Self-Leadership
• Amazing learner
• Self-aware, humble and a good listener
• Manages their own personal development, focusing on continuous learning and getting better
• Is open about their own areas for development and encourages their team to be the same
• Builds a team with complementary skillsets to support them in areas where they are not so naturally-suited
• Curious; asks questions, explores and builds on ideas

• Resilient
• Practices self-care and encourages their team to do the same
• Uses inner strength when times are challenging or when working outside of their comfort zone
• Understands their own qualities, skills, emotions and triggers and uses this understanding to remain composed and confident in uncertainty
• Recovers positively from setbacks, using them as an opportunity

1. Digital

• Technologically literate
• Digital collaborator, who works effectively with technical specialists
• Stays up to date with the latest technology and trends and knows how these can be applied in their role
• Demonstrates an adaptive techmindset, constantly evolving their understanding and application of what is possible using tech
• Assesses the impact of new technologies for their role and the organisation

• Digital data fluent
• Effectively interprets digital data and uses it in decision-making
• Collects, shares and analyses evidence to demonstrate impact, make connections and set improvement targets
• Connects data from different digital sources to design, develop and implement action
• Simplifies complex digital data into clear and understandable information for different audiences
• Uses a mix of digital data, experiences, instinct and context to make decisions

• Global
• Values-driven
• Role models the ISP Principles
• Prioritises wellbeing, inclusion and belonging and is caring, considerate and supportive of their team
• Demonstrates a multi-cultural mindset and respects the different values, behaviours, attitudes and practices across cultures
• Seeks different perspectives and integrates diversity of thought from team

• Sustainability-focused
• Considers the environmental and social impact of their decisions and finds ways to minimize these
• Uses their passion and credibility to challenge ways of thinking
• Advocates for policies and practices that support a more sustainable future
• Identifies inefficiencies and wastefulness and prioritises productive and balanced use of resources.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All postholders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years of employment history. 

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.