Field Marketing Manager

Marketing Raleigh, North Carolina United States


Description

What’s your mission?

IronNet’s mission is simple:  To deliver the power of collective cybersecurity to defend companies, sectors, and nations.  For decades, companies have been defending against cyber attacks on their own while adversaries have been organizing themselves into sophisticated hacker networks … until now, with IronNet Collective Defense.  In 2014, General (Ret) Keith Alexander, former Commander U.S. Cyber Command, launched IronNet to strengthen cybersecurity defense against highly sophisticated adversaries, across all borders and sectors.   

In response to cyber adversaries who increasingly collaborate for collective offense, leading organizations in our critical infrastructure are using collective defense strategies and solutions to meet these powerful and ever-changing threats.  We believe that collective defense is our collective responsibility and we are leading the charge.

The Opportunity:

Cybersecurity and defense against online threats are taking on greater significance in today’s digital changing landscape across all industries. This is why we are looking for someone to join our marketing team and help us communicate the value of Collective Defense throughout the U.S. If you thrive in a fast-paced environment, have best practices at the ready for promoting brands beyond all the ‘hype,’ and appreciate the nuances of working with sales and marketing -- this could be the opportunity for you.

Success Factors/Criteria

To be successful in this role you must be able to apply your demand generation, digital marketing, channel and sales marketing expertise to . . . 

  • Expand IronNet’s brand awareness and pipeline growth through targeted events and demand generation efforts within the U.S. territory
  • Increase marketing-sourced and marketing-influenced pipeline generation to support three distinct sales organisations through sales pipeline built programmes
  • Support events (whether industry or IronNet-hosted) that deliver leads to sales and highlight the IronNet brand
  • Partner with the Event’s Team and provide “hands-on” logistics coordination ranging from budget management, promotion efforts, being present (virtually or in person), setting up relevant networking opps during events, etc. This includes webinars and other virtual events.
  • Actively work with the demand gen and digital marketing teams on paid and social ad creation to drive MQLs to SQLs and SALs 
  • Track and measure:  
    • # of leads generated from events
    • # of leads generated from webinars
    • # of leads generated from digital marketing efforts
    • New relationships/connections that help drive leads
  • Demonstrate you are a strong team player that shows initiative, insight and leans-in when needed
  • Actively works, plans and executes with sales teams, participates and contributes in sector sales team meetings, marketing and cross-functional departments

KPIs/metrics/outcomes

  • Develop U.S. field marketing plan and strategy in the first 90-days to account for three sector sales territories.
  • Lead the development and execution of co-marketing/co-selling programs, joint events, and joint content initiatives with key Tech Partners (including AWS, Microsoft and Splunk) and other Channel Partners in the first 12-months
  • Support sales ‘nurture’ efforts 
    • Average 500 new connections per quarter (LI, phone calls, emails)
    • Define and execute the average of SQLs/quarter (sitting at 25% in pipeline)
  • Support the delivery of 2 ‘new’ webinars/quarter and replay at least 2 existing webinars per quarter.
  • Identify and support IronNet’s involvement in at least 3 events/quarter that support sales pipeline built initiatives.
  • Contribute to the development of one (1) customer per quarter who commits to and/or executes on at least one externally-facing activity (webinar, case study, etc).
  • Contribute to the engagement/participation of customers/other organizations with the IronDome product via events, webinars, demand gen and U.S.-specific partnerships.

You may be the right person for the role, if your background aligns with the following:

  • Extensive field marketing experience, working tightly with sales and marketing organisations within the cybersecurity space.
  • Strong account-based marketing experience and know-how targeting Global 2000 organizations.
  • Experience and familiarity of working with major U.S. channel cybersecurity partners, GSI’s, and Technology Partners,  as well as knowledge of marketing within distribution channels.
  • Ability to coordinate with HQ and regional field marketing support to leverage local PR, digital marketing and product marketing campaigns.
  • Self-starter with experience in working in a start-up environment; comfortable and capable of working within a small, dynamic team.
  • Ability to define and execute a U.S. marketing plan.
  • Comfortable with managing budgets and aligning marketing spend to sales expected outcomes.
  • Creative ability to identify trending and new topics for content, events/webinars and sales pitches.
  • Proficiency with reporting and planning tools such as Salesforce
  • Strong team and communication skills.
  • Must be willing to travel up to 40%.

What You Can Expect From Us . . .

  • Competitive compensation and equity!
  • Inclusive benefits package allowing enrollment of dependents and partners
  • A flexible culture that understands the importance of quality of work over quantity
  • A culture of company-wide collaboration and shared success.
  • Company supported and employee driven resource groups that promote diversity, career development and empowerment
  • Learning and development programs to advance your career and personal growth
  • Corporate social responsibility initiatives with global reach
  • Regular recognition, feedback, and open communication across all levels
  • Team building, bonding, mentorship and support to grow confidence, trust and friendships
  • Fully stocked kitchens, biweekly catered lunches, and regular social events for when we get back to the office. Until then, we’re finding new ways to stay connected and engaged.

What we expect from you . . .

Align with and Model IronNet’s Values:

  1. The Mission Continues.
  2. Thrive personally, grow professionally―be happy!
  3. Innovate, learn, lead.
  4. Be the best and prove it.
  5. Act with integrity―always do the right thing.
  6. Be the most trusted, respected, and loved cybersecurity company in the world.

People who are successful at IronNet consistently demonstrate these qualities:

  • Always Accountable -- You commit to be the best at your job and prove it every day, delivering results with integrity, transparency and quality.
  • Will to Win -- You demonstrate urgency and take thoughtful risks, understanding that failing fast is critical to success.
  • Flexible and Adaptable -- You anticipate and plan for potential changes based on competing internal and external demands and do not let shifting priorities frustrate or annoy them.  
  • Passion for Customers -- You integrate innovation and quality to fulfill customer needs -- the value to customers is the first priority, both internally and externally.
  • Highly Capable and Innovative -- You develop innovative solutions to complex problems, strive for continuous improvement and adapt quickly to changes.
  • Technical Fit -- You understand the technology specific to the team / role / duties of the position.  The more senior the position that you are applying for, the more that we expect you to bring fresh perspectives and new ideas.

Recognition & Awards

IronNet is recognized as a representative vendor in Gartner’s “Market Guide for Network Detection and Response (NDR)”, and Forrester recently named IronNet a representative vendor in its “Now Tech: Network Analytic and Visibility, Q2, 2020” research. 

2020 Awards:

  • CRN Emerging Vendors
  • Fortress Cyber Security
  • Hot 150 Cybersecurity Companies
  • Cyber Security Awards: Innovative Product of the Year - Threat Detection

2019 Awards: 

  • Fortress Cyber Security
  • EMA Vendor To Watch
  • CRN Security100
  • NVTC Tech 100

More About IronNet:

IronNet delivers unmatched collective cyber threat detection for enterprise on-premise, cloud, and hybrid networks.  We do this through the application of advanced behavioral analytics, AI, and machine learning techniques.  Our team combines the tradecraft knowledge of the best offensive and defensive cyber operators in the world with world-class mathematicians and data scientists to engineer solutions that empower companies to defend against advanced threats.

Our founder and Co-CEO, General (Ret) Keith Alexander, is a recognized cybersecurity innovator and a frequent speaker about current cyberthreats and effective defenses. We have a leadership team with deep government and commercial cyber experience, and the company is advised by a board of esteemed security and venture investment professionals, including Jan Tighe Retired Vice Admiral, Former Deputy Chief of Naval Operations for Information Warfare and Director, Naval Intelligence, US Navy; and Jack Keane Chairman, Institute for the Study of War, Retired Four-Star General, Former Vice Chief of Staff, US Army.

Benefits of Working at IronNet:

IronNet strives to provide and takes pride in being able to offer comprehensive, essential and affordable benefits for our employees and their families.  We offer an unlimited PTO plan, 401(k) match as well as Medical, Dental, Vision, and Disability Insurance.

At IronNet, we’re focused on building a world-class company and culture, and that starts with the people we hire. We take pride in being an equal opportunity employer, and consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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