Lifecycle Marketing Specialist
Description
About the Role:
IPSY is looking for a Lifecycle Marketing Specialist to plan, execute, measure, and optimize lifecycle campaigns across email, push, and SMS, and future direct-to-member marketing channels. You will be focused on developing the lifecycle experience for our active members.. For your area of the member journey, you will be strategizing, collaborating, developing, and optimizing campaigns that perform against core business KPIs, hit business objectives, enhance the member experience, and elevate the brand. You will also be working cross-functionally with Growth, Marketing, Creative, Engineering, Product, Data, Customer Service, and Operations. This is an incredible opportunity to work at an innovative tech start-up in the beauty space, doing the most advanced marketing and content personalization in the industry.
Do you love using direct communication channels as part of an integrated, multi-channel marketing effort to get results at a fast-growing company? If so, we want to hear from you!
What You’ll Be Doing:
What You’ll Be Doing:
- Develop and execute email, push, and SMS marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase specific business KPIs and overall user LTV
- Utilize data to monitor the performance and health of programs and identify areas for improvement; generate and test hypotheses to improve monthly performance
- Establish rigorous A/B and multivariate testing agendas to test subject lines, content, cadence, segmentation, and timing – to constantly improve results
- Partner with the creative team to develop artwork and copy (email copy, CTAs, subject lines) that fulfill campaign objectives and are aligned with IPSY's brand, look, and voice
- Collaborate with our analytics team to measure the impact of each campaign, then synthesize results into actionable recommendations for your manager
- QA all campaigns, target criteria selection, and deployment schedules
- Report on both short-term impact and long-term customer value
What We Are Looking For:
- Bachelor’s degree (ideally in Business, Marketing, or a quantitative or technical field)
- 2-3 years of experience developing lifecycle programs; experience with segmentation, automation strategy, and marketing using digital channels (email, push, SMS, in-app, site, etc.)
- 1-2 years of working directly in an enterprise-grade ESP (Iterable, Braze, ExactTarget, Responsys, etc.), and experience setting up targeting, building multi-step workflows, QA, hitting send and reporting
- 1-2 years experience developing and executing A/B tests to decrease churn, utilizing email, push, and site initiatives (a creative thinker with the ability to test out-of-the-box solutions)
- Familiar with analytics dashboards (e.g. Tableau, Looker); experience with quantitative analytics and translating data into business and consumer insights
- Fervent attention to detail: you are confident deploying emails to millions of users free of grammar, spelling, typos, and other deployment errors
- Experience working with cross-functional teams and proven ability to execute a vision through consensus building, negotiation, and data-driven persuasion
Bonus if You Have:
- Light HTML experience
What We Offer:
- Competitive salary & equity grants
- Annual bonus program (paid out quarterly)
- Medical, dental & vision insurance
- 401(k) plan with company match
- Paid Time Off
- Work from home flexibility
- Free BoxyCharm subscription
- Learning & development programs
ABOUT US
IPSY is the largest beauty membership in the world, home to sample-size beauty subscription Glam Bag, full-size beauty subscription BoxyCharm, celeb-curated collection Icon Box, and personal care brand Refreshments. When you join IPSY, you get insane insider prices on buzzworthy beauty that’s personalized for you so you can play, explore, and express your unique beauty every day.
Through product innovation, machine learning technology, and a community-first mindset, IPSY democratizes beauty by delivering not only personalized experiences, but the feeling of authentic self-expression that comes with the discovery of beauty products tailored to your unique preferences.
Our proprietary technology platform is the ultimate in beauty innovation, leveraging millions of member data points that has led to the creation of some of the world’s most-loved beauty subscriptions. To date, we have amassed over 200 million product reviews and built an avid beauty community who is at the heart of all we do.
Our world-class team—from merchandising to machine learning, editorial to engineering, and everything in between—works behind the scenes to make personalized beauty discovery possible.
Ready to join the beauty revolution and inspire everyone to express their unique beauty? Visit our careers site to learn more about the values, culture, benefits, and more across all our brands.
https://www.ipsycorporate.com/careers
https://www.ipsycorporate.com/careers
For United States Remote Roles: Candidates must live in or be willing to relocate to one of the following states where IPSY has established a Business presence to be eligible for hire: Arizona, California, Florida, Georgia, Hawaii, Missouri, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Dakota, Texas, Virginia, Washington, and Wyoming.
Salary Range: $65,000 - $85,000 USD
Pay is based on several non discriminatory factors including but not limited to experience, education, skills and office location. In addition to your salary, IPSY also offers a bonus, equity grants and competitive benefits package. Final compensation will be determined based on experience and skills and may vary from the range listed above.
EEO Statement: We are an equal opportunity employer who celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us.
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