Digital Content Creator (Business to Business)
Description
InVue
Digital Content Creator (B2B)
Charlotte, NC
Job Description
InVue is seeking a Digital Content Creator to develop engaging, high-impact (business to business) content that drives brand awareness, customer engagement, and sales. This role is perfect for a hands-on creative who thrives in a fast-paced environment and can bring ideas to life through video, photography, and graphic design.
You will play a key role in shaping how InVue’s products are showcased to global audiences, creating short-form videos, product photography, and eye-catching graphics for social media, email, web, and sales enablement materials. If you love crafting compelling visual stories, keeping up with digital trends, and working across teams to bring content to life—this is the role for you.
What You’ll Do
- Content Production & Strategy
- Concept, shoot, and edit short-form videos (Instagram Reels, LinkedIn, YouTube Shorts, etc.) that engage and educate customers.
- Capture high-quality product photography for marketing, website, and sales materials.
- Design on-brand graphics and animations for social media, presentations, and campaigns.
- Develop creative content ideas that align with marketing goals and trends.
- Maintain a multi-channel content calendar for video, photography, and social content.
- Social Media & Engagement
- Create fun, high-energy content that resonates with InVue’s audience and drives engagement.
- Stay ahead of digital and social trends, incorporating viral content styles and best practices.
- Work with marketing teammates to optimize content for different platforms and audiences.
- Collaboration & Execution
- Work closely with the marketing, sales, and product teams to translate product messaging into engaging visuals.
- Ensure brand consistency across all visual content.
What to Expect
- You’ll be both the creative thinker and the hands-on doer—coming up with ideas, shooting, and editing content.
- You’ll work in a lean, fast-paced marketing team that values creativity, innovation, and results.
- You’ll be part of a global brand with a presence in retail, security technology, and software, making an impact across multiple industries.
- Occasional travel may be required for content shoots or events.
What We’re Looking For
- 1-3 years of experience in B2B content creation, photography, videography, or multimedia marketing.
- Strong video production skills, including shooting, editing (Premiere Pro, Final Cut, CapCut), and motion graphics (After Effects is a plus).
- Experience with Adobe Creative Suite for photography and graphics editing.
- Ability to manage multiple projects, meet deadlines, and collaborate across teams.
- Comfortable presenting creative ideas and being on-camera when needed.
Bonus Skills (Not Required but Nice to Have)
- Experience with B2B marketing in retail, security, and/or SaaS industries.
- Experience with animation or interactive content.
InVue Security Products, Inc is an Equal Opportunity employer. Federal law prohibits employers from discriminating against any applicant for employment because of applicant’s race, sex, color, religion, national origin, age, or disability. InVue Security Products, Inc. is fully committed to complying with Federal law and will not discriminate against any applicant for employment.