Director of Online Marketing
Los Angeles based, Internet Brands is currently looking for a high energy, experienced Director of Online Marketing.
This is a Senior paid search, display, and social marketing role. The position supports and provides oversight in the Online Marketing department by driving highly qualified search traffic to support Internet Brands’ Legal, Auto and Health websites (e.g. nolo.com, carsdirect.com, webmd.com, etc.). Main functions of the Online Marketing Director include full oversight of several Marketing Mangers who manage search, display and/or social campaigns, driving revenue to support the business, and running & analyzing detailed ROI reports.
- Manage and provide leadership for 2-3 Online Marketing Managers.
- Oversee paid search, display and social initiatives on Google, Bing, Facebook and other platforms.
- Set-up and aggressively optimize high-volume paid campaigns.
- Compile detailed ROI analysis and ensure all accounts are hitting revenue and ROI targets
- Track expenditures vs. budget
- Help with landing page optimization.
- Generate reports for senior management.
- Work with Accounting for general invoicing and tracking of media expenditures.
- Bachelor’s degree, Quantitative/Business field (Math, Stat, Econ etc) a plus.
- Lives and breaths paid search, display and/or social marketing
- Min 5+ years experience in Online Marketing (paid search, display, social)
- Web-savvy and proficient in Microsoft Office applications, particularly Excel.
- Strong organizational skills as well as analytic.
- Ability to translate analysis into useful managerial reports.
- A can-do attitude and very strong initiative.
- Superior interpersonal communication skills.
- Experience with programmatic advertising a plus.
About Internet Brands:
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit www.internetbrands.com.
Internet Brands and its wholly-owned affiliates are an equal opportunity employer.