Content Marketing Manager - Health Division

Marketing Los Angeles, California


Description

The Internet Brands Health Division is currently seeking Content Manager, who is responsible for the development of marketing communication materials to support customer acquisition and customer retention, across multiple Saas businesses.

Responsibilities:
- Establish and manage work flow for requesting, creating, editing, publishing, and retiring content.
-Manage resources and write copy to support all marketing initiatives in the health vertical.
- Lead the content strategy that supports and extends sales, business development and marketing initiatives.
- Leverage market data and input from internal departments (Sales, Customer Success, and Business Development) to develop and produce content themes/topics to support marketing initiatives.
- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels, including online, social media, email, mobile, video, print and webinars.
- Establish and manage work flow for requesting, creating, editing, publishing, and retiring content.
- Write copy for content and product marketing campaigns.
- Develop and maintain a comprehensive content calendar, ensuring coordination with other stakeholders.
-Manage 2 direct reports.

Qualifications:
- 3+ years of experience in content writing and strategy in a B2B environment. Experience targeting SMB customer segments highly desirable.
- Demonstrated experience developing and creating high quality email, blog, video, webinar, white paper, website, and other branded content.
- Strong writing, editing and writer-coaching skills.
- Demonstrated project management skills.
- Strong collaboration and communication skills.
- Bachelor’s degree in Journalism, Communications, Marketing preferred.
- Meticulous attention to detail and an eye for quality.
- Strong work ethic and demonstrated ability to operate in a fast paced, dynamic environment.
-Experience managing content teams.

Success starts with having the right people. At Internet Brands, we value and mentor each member of our growing team. We seek out talented, goal-oriented professionals who live and breathe the Internet and thrive in a flexible but challenging work environment. Our team of innovators has enabled Internet Brands to sustain high levels of profitability and success while evolving along with the Internet for almost 15 years.

At IB, we promote an entrepreneurial, friendly culture that applauds innovation and results while embracing change and independence. Our employees are intensely driven and constantly encouraged to reach higher and use creativity to achieve success – all the while enjoying high levels of collaboration and the luxury of coming to work in jeans and flip flops. We are proud to offer a unique blend of the innovation of a start-up with the history, stability, and benefits of an established corporation.

Internet Brands and its wholly owned affiliates are an equal opportunity employer.