PPC Manager

Marketing San Diego, California


Internet Matrix, (iMatrix) is a premier provider of turnkey websites and internet marketing services for small and medium sized businesses. Based in San Diego, iMatrix strategically focuses on solutions for specific niche markets such as the Chiropractic, Optometry, Veterinary, and Dental industries.

We are currently seeking a PPC Manager who will take personal responsibility for the success of new and existing client SEM campaigns and make them her or his own.  In this position you will be responsible for all tasks related to client SEM campaigns including keyword research, CPC, conversions, bidding, landing page CTA, ad copy and campaign management.

The PPC Manager participates in all aspects of the client paid search campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. The PPC Manager is responsible for day to day progress of client search engine marketing campaigns and ensuring timely completion and success of related tasks.

- Manage all aspects of the SEM lifecycle, including keyword research, account creation, billing setup, campaign management, bid management, DKI, Multi-Channel Attribution, ad copy, landing pages, automation and staying up-to-date on best practices for SEM strategy.
- Clearly communicate SEO and PPC best practices to other teams & individuals within the organization and how to apply them to our clients’ sites.
- Analyze keyword costs, ad copy, landing pages, and cost per conversion Identify and inform management of client opportunities, potential risks, and other key issues.
- Manage PPC campaigns and set up reporting and ROI tracking within internal tracking systems and Google Analytics.
- Communicate with clients via ticketing system, phone, or other electronic medium.
- Collaborate with Account Managers in the implementation of campaigns for effective reporting and return on investment (ROI) measurement.
- Regular internal reporting on client account metrics, billing, and aggregate performance.
- Monitor and report on campaign performance and continually make improvement recommendations to the Professional Services Team.
- Properly link AdWords with Webmaster Tools and Google Analytics.
- Interface regularly with the Strategic Partner Manager at Google.
- Be in in-house expert on all things PPC/AdWords.
- Assist client with questions regarding DNS, domain transfers, and perform basic email trouble-shooting.

- 1 - 3 years experience in an SEO / PPC account management role overseeing multiple client accounts.
- Google AdWords* Certification, mandatory.
- Google Analytics* Certification, preferred.
- Must have in-depth experience managing campaigns with both platforms.
- Working knowledge of HTML and CSS.
- Advanced Excel proficiency (pivot tables, vlookup, statistical modeling, etc.).
- Demonstrated excellent oral and written communication skills, with the ability to interact effectively at all levels of internal and external clients (business, creative, medical, and technical contacts at all levels).
- Ability to implement appropriate conversion and analytics tags on client websites.
- Solid understanding of SEO practices and implementation.
- Able to promptly and professionally respond to SEO related email and phone calls.
- Experience with WYSIWYG editors.
- Photoshop, HTML and CSS experience is required.
- Understanding of DNS, domain management, and email setup is preferred.
- Strong analytical, planning and problem-solving skills.

Success starts with having the right people. At Internet Brands, we value and mentor each member of our growing team. We seek out talented, goal-oriented professionals who live and breathe the Internet and thrive in a flexible but challenging work environment. Our team of innovators has enabled Internet Brands to sustain high levels of profitability and success while evolving along with the Internet for over 20 years.

At IB, we promote an entrepreneurial, friendly culture that applauds innovation and results while embracing change and independence. Our employees are intensely driven and constantly encouraged to reach higher and use creativity to achieve success – all the while enjoying high levels of collaboration and the luxury of coming to work in jeans and sneakers. We are proud to offer a unique blend of the innovation of a start-up with the history, stability, and benefits of an established corporation.

Internet Brands and its wholly owned affiliates are an equal opportunity employer.

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