Performance Marketing Manager - Partnerships

Marketing Los Angeles, California Austin, Texas New Providence, New Jersey Pleasanton, California Seattle, Washington United States


Description

Internet Brands is looking for a Performance Marketing Manager (Partnerships) to play an integral role supporting and growing our pay-per-call channel, lead generation business, and customer acquisition. This position is part of IB’s Marketing and Business Development team and will primarily focus on developing and managing both new business relationships as well as an existing, high-growth portfolio of performance-based affiliate marketing partnerships and accounts. This includes new business development, partner on-boarding, optimization, quality management, analysis, and accounting.

This is an exciting opportunity to play a pivotal role managing and growing affiliate relationships for our voice channel, a high-profile and strategic initiative. The right candidate will thrive in a fast-paced, dynamic environment, skillfully manage multiple accounts against KPIs, and possess strong attention to detail.

Key Responsibilities:
- Identify, pitch and close new supply partnerships for the affiliate channel, with a special emphasis on voice and pay-per-call marketing partners.
- On-board, grow and optimize marketing partnerships and campaigns with a heavy emphasis on voice relationships.
- Experience prospecting, developing a pipeline, and managing a book of business, driving revenue growth and other performance metrics at scale.
- Oversee day-to-day management of existing partners, including contracts, implementations, traffic quality, campaigns, performance analysis and the associated ROI.
- Manage the daily operations of lead-buying and selling, including lead quality and performance analysis.
- Provide data-driven performance feedback and actionable insights both internally and externally. Deliver reporting and analysis to partners, maintain regular partner meetings.
- Identify and develop new data lead affiliates and publishers to expand our reach and support key initiatives as needed.
- Ensure that external billing files are compiled correctly at the end of each month.
- Special projects as assigned.

Requirements:
- 2-4 years in a comparable affiliate marketing or partner management position.
- Experience negotiating MSA agreements helpful.
- Background in voice or pay per call marketing, affiliate marketing, lead generation, business development, account management, customer acquisition, paid media, or performance marketing desirable.
- Experience with Invoca or other pay-per-call platforms highly desirable.
- Dynamic self-starter, great problem solving skills.
- Effective communicator who excels at cross-functional collaboration.
- Experience with API based platforms, integrations, ping-post, lead generation platforms, voice or pay-per-call platforms helpful.
- Highly organized with a strong attention to detail and good follow-through.
- Basic understanding of web-based and/or mobile technology.
- Data-driven, highly experienced with Excel.

Location Options:
- Los Angeles, CA
- Pleasanton, CA
- New Providence, NJ
- Austin, TX
- Seattle, WA
- Possible remote work for the right candidate.

About Internet Brands:

Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit www.internetbrands.com.

Internet Brands and its wholly-owned affiliates are an equal opportunity employer.